About this session
Every agency owner eventually faces the same big decisions: sell, step back, or shift your role. Most face them without ever deliberately building toward one, and the wrong call can cost you time, flexibility, and value you can't get back.
In this session, Karl Sakas shows how to use agency value as a decision-making lens. You'll learn how to choose your direction and what to fix first. Marcel Petitpas then shows which financial and operational signals matter most, and how to track them, so you can see whether you're moving in the right direction without waiting for a P&L three weeks after the month closes.
Walk away with clarity on the strategic decisions that matter most for your agency, and a way to see whether you're actually making progress.