Karl Sakas Strategic Advisor Sakas & Company
Marcel Petitpas CEO & Co-Founder Parakeeto
Sakas & Company Parakeeto

A joint session from Sakas & Company and Parakeeto

How Owner Decisions Shape Agency Value (and the Metrics That Prove It)

Karl shows you how to choose your direction. Marcel shows you how to tell whether you're getting there.

Thursday, November 122:30 PM ET
Live on Zoom
Registration

By registering, you agree to share your information with both Sakas & Company and Parakeeto. Both companies will add you to their marketing lists and may email you about this webinar, related resources, and their services. You can unsubscribe from either company's emails at any time.

Save your spot

Free to attend. Can't make it live? Register and we'll send you the recording.

What you'll learn

  • How to choose your direction (sell, step back, or shift your role) using agency value as a lens, so you're not just reacting to the loudest problem
  • Which financial and operational signals matter for the path you've chosen, and why your direction should come before the dashboard
  • How to track those signals in real time, so you can tell whether your agency is becoming more valuable and not just busier

About this session

Every agency owner eventually faces the same big decisions: sell, step back, or shift your role. Most face them without ever deliberately building toward one, and the wrong call can cost you time, flexibility, and value you can't get back.

In this session, Karl Sakas shows how to use agency value as a decision-making lens. You'll learn how to choose your direction and what to fix first. Marcel Petitpas then shows which financial and operational signals matter most, and how to track them, so you can see whether you're moving in the right direction without waiting for a P&L three weeks after the month closes.

Walk away with clarity on the strategic decisions that matter most for your agency, and a way to see whether you're actually making progress.

Your speakers

Karl Sakas

Strategic Advisor to Agency OwnersSakas & Company

Karl Sakas is a strategic advisor to agency owners facing high-stakes decisions about their business. He has advised hundreds of agencies across 36 countries and is the author of four books for agency leaders, including Work Less, Earn More and Calm the Chaos.

Marcel Petitpas

CEO & Co-FounderParakeeto

Marcel Petitpas is the CEO and Co-Founder of Parakeeto, which helps agencies measure and improve their profitability. A speaker, podcast host, and bestselling author, he has helped thousands of agencies, consultancies, and professional services firms worldwide track the right metrics.

Bring the decision you have been putting off. Leave knowing which direction you are building toward, and how to tell whether you are getting there.

Save your spot

Free to attend. Can't make it live? Register and we'll send you the recording.