Blog
Insights on agency profitability, operations, and growth.
The Legal Risks of AI in Agency Work, with Sharon Toerek — Ep.213
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toerek to unpack one of the most urgent but confusing topics facing firms right now: the legal and business implications of AI. Drawing on decades of experience representing creative and digital […]
How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring musician to agency owner to founder of a leading creative collaboration […]
The Future of AI Enabled Sales for Small Agencies, with Simo Lemhandez — Ep. 205
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandez, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, […]
Building Trust at Scale in the Age of AI, with Stephen Woessner — Ep. 203
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Stephen Woessner, CEO & Founder of Predictive ROI and author/podcaster with 30 years in the industry, to unpack how agencies can win in a low-trust, AI-noisy market by selling with authority. Stephen shares why trust now starts below zero and […]
Visual Client Communication @ Building SaaS in an Agency, with Mikael Dia — Ep. 169
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather […]
