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Carson and Kristen explore why the company is moving away from profitability-focused messaging and toward a clearer promise: helping agency owners by taking care of the money.
Jason Swenk of Agency Mastery explores one of the biggest challenges agency owners face: evolving from being the operator in the business to becoming a true owner.
Colin Hewitt of Float on building cash forecasts agencies can trust, the difference between precision and accuracy, and how AI is reshaping agency work.
Sei-Wook Kim of Barrel Holdings unpacks the holdco model, agency acquisition criteria, and the financial fundamentals that make agencies durable and worth buying.
Marcel Petitpas and Kristen Kelly share a step-by-step framework for sequencing agency profitability efforts—model first, then forecast, then data.
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Parakeeto’s consultant Carson Pierce for a candid, behind-the-scenes conversation about one deceptively simple question: what does Parakeeto actually do? Sparked by public feedback on LinkedIn, Marcel and Carson unpack Parakeeto’s evolving positioning as the world’s first profit management firm—and […]
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
The complete guide to accurate estimation in your agency. In this post, find several techniques to generate accurate project estimates.
In this comprehensive guide, you'll learn everything there is to know about how to calculate profitability for your marketing agency clients and projects.
This guide breaks down everything you need to know to calculate utilization rate and capacity forecasting in your agency (includes formulas!)
How to grow your agency with coaching services? Start with this massive list of top Agency Coaches curated for 2022.
Try this employee cost calculator. Plus the exact process we use in our consultancy to calculate billable Employee Cost-Per-Hour.
Introduction Isn’t it funny how some of the most simple questions in agency operations – like “did we make money on this project?” are some of the hardest ones to answer? If you’re leading an agency or are on the leadership team, you know how much you could benefit from clear, consistent data at your […]
Can you afford to have a 4-day work week for your agency? In this episode Marcel showcases the mathematical merits of about a four-day workweek.
Discover how project managers can revolutionize their accounting methods to achieve greater financial clarity and success with less effort. Learn to make data-driven decisions and streamline your project accounting with our innovative approach.
How To Grow Your Ad Agency In Size & Revenue | Parakeeto: Achieving growth and increasing revenue generation are key to the success of a digital agency. Use our guide to facilitate growth in all areas.
This crash course on agency forecasting will give you the information you need to quickly build a forecast that can be reviewed as little as monthly, and still maintain high accuracy.
In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
In this episode, we chat with Jody Grunden about the most important metrics you should be tracking in your agency to maximize profits.
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could […]
In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.
In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.
Robert Craven walks us through what he’s learned from helping agencies develop market-proof strategies that lead their companies to success.
In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way.
In this podcast episode Karl Sakas shares differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle.
In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.
In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
