About Us
We Exist to Solve One Problem: Agency Profitability
We're not just fractional CFOs, COOs, data engineers, and accountants.
We're the perfect combination of finance & operations expertise, tailor made to help boutique firms increase profitability.
Free Consultation
300+
Agencies served globally
2018
Founded, focused exclusively on agency profitability
#1
Podcast on agency profitability
Who We Work With
We work exclusively with boutique agencies & consulting firms.
They find us after they've figured out how to get clients, but are still struggling to consistently achieve 20%+ net profits.
Who We Are
Leadership Team
Marcel Petitpas
Chairman & Co-Founder
Widely considered the leading expert in agency profitability. Host of The Agency Profit Podcast (#1 in its category) and international speaker on agency profitability.
Carson Pierce
Managing Director
20+ years in agencies of all sizes, from DDB to building and selling his own firm. Has worked with well over 100 agencies since joining Parakeeto in 2022.
Kristen Kelly
Managing Director
20+ years of agency experience spanning sales, delivery, ops, and finance. Recognized expert in agency profitability and frequent guest on the podcast.
A few organizations that have recognized us as experts:
Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.
Leanne Hall
CEO @ Creative Fire
It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.
Larry Tozier
CEO @ Voltage
Why Are We Doing This?
We had this problem ourselves and couldn't find a solution.
Every one of our founders, investors and advisors have run their own firm at some point in their career. We've all seen just how broken agency data and reporting is. All the tools, accounting principles and benchmarks feel like they're stuck in the past.
The Finance Gap
CFOs don’t go deep enough
Accounting firms and fractional CFO’s won’t get deep enough into operations to drive actionable change.
The Operations Gap
COOs lack financial visibility
Fractional COO’s and Ops consultants don’t have the financial acumen or visibility to connect those dots either.
The Standards Gap
No universal framework
There’s no standard for metrics, benchmarks, and formulas. Everyone is flying blind with different numbers.
So we created exactly that.
Parakeeto is the world's first profit management firm. We combine the best parts of fractional CFOs, COOs, accountants and data engineers into one comprehensive consulting service specifically designed to help agencies measure and improve their profit.
Read our Point of ViewThe Agency Profit Podcast
Recent Podcast Episodes
Our most recent thought leadership:
We're a fully remote company, headquartered in Prince Edward Island, Canada
Mailing Address
181 Mount Stewart,
Prince Edward Island,
Canada C0A 1T0
Phone
1-902-200-1250
Ready to Improve Your Agency's Profitability?
Schedule a free consultation with our team to find your profit leaks and build a plan.
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