Case Studies
Discover the impact we've had on agencies like yours
Real results from real agencies. See how we've helped firms transform their operations and unlock hidden profit.

Featured Results
Agencies we've helped become more profitable
“One of our biggest challenges was getting everyone on the same page about the true outcomes of each project deliverable. Different team members interpreted things differently based on the tools they used, leading to a lack of clarity and difficult communication between teams.”
“We were increasing topline but not increasing the bottom line. Why would you, as an owner, put yourself through that?”
“It was frustrating because I was working so incredibly hard, but not seeing any additional benefit. I just kept working and I was getting revenue, but it wasn’t growing. It’d be like building a house and every day you’d come back and the wall you just put up was torn down and you had to build it again.”
“We learned the importance of the Utilization rate, the Average Billable Rate, and those were terms that we hadn’t used, hadn’t looked at, didn’t understand. Now, my team fully understands the relationship between how we bid the work, how we work the work, and the end result of profitability.”
“Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.”
“It really became foundational for our company’s health.”
Client Feedback
Don't just take our word for it
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
A valuable gut check on our overall financial health, paired with strong benchmarking to see how we stack up against the industry.
Henry Roberts
President @ ZaneRay
Working with Parakeeto was exactly what we needed. They'll give you the tools to understand your business model and help you structure your margins to maximize your exit.
Bo Bryant
President @ RizeUp Media
The audit helped connect a lot of dots for us, combining different data sources and shedding light on specific opportunities to increase profitability.
Corey Morris
CSO @ Voltage
A great way to get clear insights into how your agency is really performing. For me, it was a total eye-opener and showed a clear path forward.
Sander Touw
CEO @ Webcrafter
My mind has been blown by the realization that our biggest issue may actually be team efficiency. Thanks to Parakeeto, I'm loving ops again.
Rita Ludwig
Head of Ops @ LeanLaw
A sometimes uncomfortable, but needed deep dive into process and profitability. If you can't figure out how to grow or why growth hasn't meant more profit — get this done.
Larry Tozier
Founder @ Agency
Working with Parakeeto has transformed the way I think about my business and finances and had an immeasurable impact on our firm.
Josh Lowman
Founder @ Gold Front
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
A valuable gut check on our overall financial health, paired with strong benchmarking to see how we stack up against the industry.
Henry Roberts
President @ ZaneRay
Working with Parakeeto was exactly what we needed. They'll give you the tools to understand your business model and help you structure your margins to maximize your exit.
Bo Bryant
President @ RizeUp Media
The audit helped connect a lot of dots for us, combining different data sources and shedding light on specific opportunities to increase profitability.
Corey Morris
CSO @ Voltage
A great way to get clear insights into how your agency is really performing. For me, it was a total eye-opener and showed a clear path forward.
Sander Touw
CEO @ Webcrafter
My mind has been blown by the realization that our biggest issue may actually be team efficiency. Thanks to Parakeeto, I'm loving ops again.
Rita Ludwig
Head of Ops @ LeanLaw
A sometimes uncomfortable, but needed deep dive into process and profitability. If you can't figure out how to grow or why growth hasn't meant more profit — get this done.
Larry Tozier
Founder @ Agency
Working with Parakeeto has transformed the way I think about my business and finances and had an immeasurable impact on our firm.
Josh Lowman
Founder @ Gold Front
“
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Video Testimonials
Hear it directly from our clients
Next Creative × Parakeeto
1 Bold Step × Parakeeto
Integrity Environmental × Parakeeto
corecubed × Parakeeto
Roswell × Parakeeto
Gold Front × Parakeeto
CURA Strategies — Audit Feedback
Christian Klein — Audit Feedback

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