Blog
Insights on agency profitability, operations, and growth.
Mastering Utilization and Capacity Planning for Agency Profits — Ep. 133
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. […]
How to Level Up Your Leadership as an Agency Owner, with Karl Sakas – Episode 132
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an agency, emphasizing the importance of working smarter for increased earnings and effective leadership. The […]
The 3 Steps for Creating Clarity in Your Agency Operations, with Melissa Morris-Episode 130
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas engages in a insightful conversation with Melissa Morris, the brains behind Agency Authority. They dive into the nitty-gritty of how to level up your agency game and make it not just profitable but scalable too. Melissa underscores the critical role of […]
Cost Variance Calculator
A totally free calculator to decipher your project's cost variance & the theory behind it.
How to optimize agency performance through strategic variable compensation models
I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to create this blog post. While his question was […]
Best Practices for Resource Allocation in Agency Projects
Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets & people, to different projects or tasks. It’s about making smart decisions to use resources effectively and […]
Agency Fee Calculator: How Much Should You Charge?
Struggling to determine what your agency's fee should be? Use this agency fee calculator to quickly and easily calculate your estimated fee.
Agency Rate Calculator: Determine Your Hourly Rate
Use this agency rate calculator to work out how much your agency should be charging on a per project basis.
Marketing Agency Valuation Calculator
ㅤ Let me guess… You’re here because you want to know the valuation of your agency! There are many reasons as to why you should have this information to hand. Let us count the ways… However, in actuality, it doesn’t really matter why you want to do it – let’s just figure out how to […]
How to Calculate Your Billable Employee Cost-Per-Hour (ACPH)
Try this employee cost calculator. Plus the exact process we use in our consultancy to calculate billable Employee Cost-Per-Hour.
Agency Profitability Target Calculator
Calculate your agency profitability target with this calculator. No questions, just a done-for-you formula. Find your profitability target.
