Blog
Insights on agency profitability, operations, and growth.
Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
Implications of Agency Founder Bottlenecks and How to Fix Them, with Kristen Kelly — Ep. 220
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly for a reflective conversation about a major shift in how Parakeeto thinks about profitability and why it matters. Rather than treating profit as the end goal, Marcel unpacks why it is really the thing that enables agency […]
How to Build an Anti-Fragile Agency, with Brent Weaver — Ep. 219
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Brent Weaver, founder of UGURUS and now CEO of E2M Solutions, to unpack a timely idea for agency owners staring down constant disruption, how to build a business that gets stronger when things change. Brent shares his journey from selling […]
Where CFO Meets COO: Parakeeto’s Unique Approach to Profitability, with Carson Pierce — Ep. 218
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Parakeeto’s consultant Carson Pierce for a candid, behind-the-scenes conversation about one deceptively simple question: what does Parakeeto actually do? Sparked by public feedback on LinkedIn, Marcel and Carson unpack Parakeeto’s evolving positioning as the world’s first profit management firm—and […]
How to be Profitable at Any Size, with Drew McLellan — Ep. 217
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to unpack what profitability really looks like at different stages of agency growth. Drawing on decades of experience and financial data from more than 250 agencies, Drew explains why every agency can […]
PM/AM Time in Pricing, with Carson Pierce — Ep. 216
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated […]
Building ADHD – Friendly SOPs for Scalable Growth, with Skye Waterson — Ep. 215
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye […]
How to Improve Handoffs from Sales to Delivery, with Kristen Kelly — Ep. 214
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly to unpack one of the most persistent friction points inside service businesses: the handoff between sales and delivery. Drawing on her experience working with agencies of all sizes, Kristen breaks down the all too familiar pattern […]
The Legal Risks of AI in Agency Work, with Sharon Toerek — Ep.213
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toerek to unpack one of the most urgent but confusing topics facing firms right now: the legal and business implications of AI. Drawing on decades of experience representing creative and digital […]
Set Up to Fail, Even with Perfect Projects – Real Client Case Study, with Kristen Kelly — Ep. 212
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will feel very familiar to any agency running on a small core team plus a big bench of contractors. Together, they walk through a video-heavy, just-under-$2M agency that looked […]
The “Second Bite” Exit Strategy, with Todd Taskey — Ep. 211
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by M&A expert and Tower Partners principal Todd Taskey to unpack how agency owners can use mergers and acquisitions as a strategic evolution of their business rather than a final exit. Drawing on two decades of deals in the digital marketing […]
The Definitive Guide to Improving Your Agency’s Cash Flow, with Carson Pierce — Ep. 210
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the most misunderstood topics in agency operations: the relationship between cash flow and profitability. Drawing on real client examples from both ends of the spectrum (profitable but starved for cash vs. unprofitable […]
How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring musician to agency owner to founder of a leading creative collaboration […]
Productized Services vs. Custom Work: Which One is Better? with Kristen Kelly — Ep. 208
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break […]
How to Improve Your Co-Founder Relationships, with Dr. Matthew Jones — Ep. 207
About this Episode In this Agency Profit Podcast episode, Marcel sits down with Dr. Matthew Jones, clinical psychologist, founder of Co-Founder Clarity, and author of The Cofounder Effect, to unpack why co-founder relationships are uniquely complex and how to manage them with both an operational and interpersonal lens. They explore the biggest red flag—recurring disagreements […]
From Losing Money to Strong Profits – Real Case Client Study, with Carson Pierce — Ep. 206
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with long-time Parakeeto consultant Carson Pierce to pull back the curtain on a real (anonymized) client assessment and show exactly how agencies can diagnose stubborn profit issues. Drawing on insights from 100+ assessments, Carson walks through the step-by-step process—starting with a […]
The Future of AI Enabled Sales for Small Agencies, with Simo Lemhandez — Ep. 205
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandez, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, […]
Optimizing Annual Planning for Agency Growth, with Kristen Kelly — Ep.204
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by operations strategist Kristen Kelly to demystify annual and quarterly planning so it actually moves the business forward. Drawing on real client patterns and Parakeeto’s own cadence, they walk through a practical sequence—set a clear mission, anchor goals to measurable targets […]
Building Trust at Scale in the Age of AI, with Stephen Woessner — Ep. 203
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Stephen Woessner, CEO & Founder of Predictive ROI and author/podcaster with 30 years in the industry, to unpack how agencies can win in a low-trust, AI-noisy market by selling with authority. Stephen shares why trust now starts below zero and […]
Parakeeto vs. Project Management Tool: What’s the Real Solution, with Kristen Kelly — Ep. 202
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s Kristen Kelly to tackle a common myth in agency ops: that a new project management or PSA tool will magically fix profit problems. Drawing on real client patterns, Kristen explains why tools help you do the work but rarely […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
Accrual Accounting & Revenue Recognition for Agencies, with Carson Pierce — Ep.200
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]
What’s Your Core Selling Identity? with Mark Drager — Ep.199
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]
How to Build a More Profitable Retainer Model for Your Agency, with Carson Pierce — Ep.198
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]
Achieving More Freedom as a Creative, with Matt Essam — Ep. 197
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Matt Essam, founder of The Creative Life and bestselling author of Create and Prosper, to unpack how top-level creatives can build businesses that actually serve their lives rather than drain them. Drawing from his own journey from agency work to […]
The Hidden Cost of Utilization, with Carson Pierce — Ep. 196
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]
Operationalizing and De-Risking Positioning, with Mike Grinberg–Ep.195
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]
Insights from Europe on Global Competition, Talent, and AI, with Carson Pierce — Ep.194
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined Parakeeto’s Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore […]
The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel — Ep. 193
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by serial entrepreneur and leadership expert James P. Friel to explore one of the most overlooked levers in agency growth: building high-performing teams through better leadership. Drawing from his background in corporate strategy and years of advising founders, James breaks down […]
The Most Common Agency Pricing Mistakes, with Kristen Kelly –Ep. 192
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by agency operations expert Kristen Kelly to break down one of the most misunderstood and impactful levers in agency profitability—pricing. Together, they uncover the six most common pricing mistakes agencies make, from “vibe-based” guesswork and undercharging, to choosing the […]
Recurring Revenue, More Freedom: Navigating the SaaS Trap for Agencies, with Stephen Neville –Ep. 191
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Stephen Neville, CEO of BugHerd, to unpack the fantasy many agency owners entertain: trading their service-based business model for the greener grass of software. Drawing from Stephen’s journey from running a digital agency to scaling a SaaS product, they explore […]
Fractional COO vs. Operational Intelligence: What Agencies Actually Need, with Kristen Kelly. –Ep. 190
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by returning guest and Parakeeto team member Kristen Kelly to demystify a common crossroads for growing agencies: hiring a fractional COO versus building operational intelligence. They dig into the million-dollar revenue inflection point, where founders often feel the pressure to “fix […]
Going from Solo Consultant to Firm Builder, with Michael Zipursky — Ep. 189
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Michael Zipursky—founder of Consulting Success and a leading voice in the world of consulting—to explore how solo consultants can scale their businesses without losing their freedom or profitability. They unpack the key differences between staying lean as a high-earning “super […]
How to Choose the Right Project Management Tool for Your Agency, with Carson Pierce — Ep.188
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Carson Pierce from the Parakeeto team to demystify the chaos around choosing project management tools in the agency world. With hundreds of platforms flooding the market—many promising to do it all—they unpack why tool selection matters far less than you think. […]
The 3 Key Financial Metrics for Agency Success, with Jon Morris– Ep. 187
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Jon Morris—CEO of Fiscal Advocate and creator of EngineBI—about the three most critical financial metrics every agency owner should monitor: cash reserves, profit margin, and year-over-year revenue growth. They break down how having strong cash positions creates strategic optionality (like M&A […]
The Role of Timesheets in Agency Profitability, with Kristen Kelly — Ep. 186
About the Episode In this episode of the Agency Profit Podcast, Marcel chats with Parakeeto’s own Kristen Kelly about the most controversial topic in agency operations: time tracking. Together, they break down the real reasons why agencies resist time tracking and why that resistance is costing them. Spoiler: it’s not about the tools, it’s about […]
Proper Revenue Recognition for Agencies, with Rich Brett — Ep.185
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying […]
Top-Down vs Bottom-Up Forecasting, with Kristen Kelly –Ep.184
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s own Kristen Kelly to tackle the often misunderstood and overly complex topic of forecasting in service businesses. They break down the difference between bottom-up and top-down forecasting, explaining how each serves a different purpose, from granular project planning to […]
Taking Actions on Profitability Improvements, with Mandi Ellefson –Ep.183
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mandi Ellefson from Hands-Off CEO about why so many agency owners know what to do to grow—but still don’t do it. Spoiler: it’s not about strategy; it’s about avoiding discomfort. They break down the three keys to profitability—charging more, using your […]
How Parakeeto Helps Agencies Improve Profitability, with Kristen Kelly — Ep. 182
About this Episode If you’re an agency owner, ops lead, or finance leader, you’ve likely asked yourself: Are we actually making money on our projects? What does good profitability even look like? And why does it feel so hard to measure and improve our margins? That’s exactly the problem Parakeeto was built to solve. In […]
Driving Agency Profitability Through Smarter Contracting, with Tiffany Kemp –Ep.181
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
Pricing & Scoping for Agencies – Ep. 180
About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk […]
Profit First for Agencies, with Mike Michalowicz — Ep. 179
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Mike Michalowicz, author of Profit First, to talk about how entrepreneurs can stop chasing growth and start building businesses that actually pay them. Mike shares why putting profit first—literally setting aside your profit before paying expenses—is a game-changer for business […]
The Three Immutable Laws of Profitability — Ep.178
About this Episode In this value-packed episode of the Agency Profit Podcast, host Marcel, expands on his talk from the All-In Agency Summit to unpack a critical distinction: the difference between agency indigestion and starvation—two similar-looking profit problems with very different root causes. Marcel introduces a clear, actionable framework built around three core operational levers: […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
How to Downsize Your Agency, with Carson Pierce — Ep.176
About this Episode In this episode, Marcel and Carson dive into the uncomfortable but necessary topic on every agency owner’s mind right now—how to navigate uncertainty when your pipeline is shaky, cash feels tight, and decisions get harder by the day. They share real talk from their own experience trimming $7K in monthly expenses, the […]
Financial Planning for Agency Owners, with Jason Peck — Ep. 175
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Jason Peck, a Certified Financial Planner at EverWise Wealth Management, to dig into the nitty-gritty of personal finance for agency owners. Jason shares his unique journey from marketing and tech into financial planning, and what makes managing money different when […]
Building a Model for Your Agency, with Carson Pierce – Ep.174
About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our Head Consultant Carson Pierce to break down a simple yet powerful framework […]
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including building and successfully exiting a seven-figure agency—Mari-Liis shares her powerful five-step framework for proving […]
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on freelancers, offshore teams, and white-label partners to protect their margins, adapt to economic pressures, […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
The Process Behind Profit Management, with Kristen Kelly — Ep. 170
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
Visual Client Communication @ Building SaaS in an Agency, with Mikael Dia — Ep. 169
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather […]
Why Most Reporting Systems Fail, & What to Do Instead, with Ben Zittlau — Ep.168
About this Episode In this episode of the Agency Profit Podcast, Marcel and Ben dive deep into the challenges agencies face when managing data across multiple tools. They debunk the myth of a “source of truth” system, highlighting why rigid integrations and all-in-one solutions often fall short. Instead, they advocate for a modern data approach—extract, […]
Is White Label the Future of Agencies? With Manish Dudharejia — Ep. 167
About this Episode On this episode of the Agency Profit Podcast, Marcel sits down with Manish Dudharejia, founder of E2M Solutions, one of the leading white label agencies in the world. Manish shares his journey from starting in SEO nearly two decades ago to building a thriving white label business serving over 300 agencies globally. […]
Breaking Down Earned Revenue to Drive Better Agency Decisions, with Ben Zittlau — Ep.166
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes his business partner and co-founder, Ben Zittlau, to unpack the hidden traps that service-based businesses often fall into when managing their profitability. They explore how relying too heavily on cash flow or revenue as indicators can lead to misguided decisions, like overestimating […]
First Principles Software Implementation in Your Agency, with Henrik Becker — Ep. 165
About this Episode Introducing this week’s Agency Profit Podcast, where we dive into the world of operational and CRM systems with the ever-insightful Henrik Becker, founder of RevHops. Henrik’s journey from agency life to coaching and implementing systems like EOS, HubSpot, and Salesforce has given him a unique perspective on what it takes to streamline […]
From Silos to Synergy: Building an Integrated Approach for your Agency, with Kristen Kelly — Ep. 164
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Kristen Kelly from the consulting team to tackle one of the biggest challenges agencies face today: breaking free from the “siloed agency” mindset. As agencies navigate rapid changes in client demands, pricing models, and workforce dynamics, the traditional, disconnected […]
Lesson From the Operations Trenches, with Ryan McNamara — Ep.163
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Ryan McNamara, an experienced operator and Head of Operations at Rise at Seven, a fast-growing international agency specializing in creative search-first strategies. Ryan shares his journey from launching a startup during the 2008 recession to navigating the complexities of agency […]
The Problem with Benchmarking and What to Do Instead — Ep. 162
About this Episode In this solo episode, Marcel tackles a big end-of-year question many agency owners face: Are we performing well? While it’s tempting to compare your agency to industry benchmarks like rates or revenue per FTE, Marcel explains why these absolute metrics are often misleading and rarely provide real answers. Instead, he highlights the […]
How to Prove Your Impact to Clients, with Chris Taylor — Ep.161
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Chris Taylor, founder of Actionable.co, to explore how agencies and consultants can drive lasting organizational change and prove the impact of their work. Chris shares insights on tackling the “data black hole” that often occurs between delivering a strategy and […]
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce –Ep.160
About this Episode In this episode of The Agency Profit Podcast, Marcel sits down with Carson Pierce, Parakeeto’s lead consultant, to tackle the evolving agency landscape and what 2025 might hold. Together, they dive into the realities of tighter margins, the impact of AI, and the rise of internal specialization as agencies adapt to a […]
Keys to Becoming a Profitable Creative, with Patrick O’Connell — Ep.159
About this Episode In this episode of the Agency Profit Podcast, Marcel dives into a rich conversation with Patrick O’Connell, aka The Profitable Designer. Together, they explore what it truly takes to build a profitable design or creative services business. Patrick shares insights from his journey running a design agency in Australia and helping hundreds […]
Why Managing Ops Data is so Damn Hard…, with Kristen Kelly –Ep. 158
About this Episode In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and […]
The Future of Agency Positioning, with Chris DuBois –Ep.157
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his […]
Why You’re Failing at Profitability Reporting — Ep.156
About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements […]
How to Use Narrative Psychology in Service Design, with Kristian Aloma — Ep. 155
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting […]
20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce — Ep.154
About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson […]
The State of Selling Fractional CMO Services, with John Jantsch– Ep.153
About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over […]
How to Transition from Entrepreneur to CEO, with Jason Swenk — Ep.152
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep […]
Using Client Stories to Increase Retention, with Ian Garlic — Ep.151
About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Sales Philosophies to Help Boost your Agency, with Taylor Welch — Ep.149
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the […]
Getting Your EOS Scorecard Right, with Mark O’Donnell — Ep.148
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Mark O’Donnell, the visionary leader of EOS Worldwide. Mark delves into the intricacies of the Entrepreneurial Operating System (EOS), a framework many businesses, especially agencies, have implemented to streamline operations and achieve their goals. He highlights the importance of […]
Exit Planning Strategy, with David Tobin — Ep.147
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. […]
Independence By Design, with Ryan Tansom — Ep.146
About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, […]
How to Leverage M&A as a Growth Strategy for your Agency, with Matt Bodnar — Ep.145
About this Episode In this episode, Marcel sits down with Matt Bodnar, a “Forbes 30 Under 30” alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and […]
Building a Vibrant Agency Culture with Nicole Greer — Ep.144
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares […]
How to Identify the Right Leadership Style, with Audrey Joy Kwan — Ep. 143
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master’s Degree in […]
When, Who, & How to Hire for Success, with Jamie Van Cuyk –Ep.141
About this Episode In today’s insightful episode of the Agency Profit Podcast, Marcel speaks with Jamie Van Cuyk, a seasoned expert in hiring and onboarding, to uncover the essentials of building a reliable and proficient team. Jamie, the founder and CEO of Growing Your Team, shares her extensive knowledge on strategically attracting and integrating talent […]
Revolutionizing Leadership Through Trauma Healing with Kelly Campbell — Ep.140
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our […]
Unlocking Profits with Recurring Services with Pete Everitt — Ep.138
About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from […]
Building Systems That Grow with Your Agency, with David Jenyns — Ep. 137
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas chats with David Jenyns, the brains behind the bestselling book SYSTEMology. They dive deep into the world of streamlining your business with killer systems. David shares insights from his journey, starting from the trenches of agency life to becoming a systemization […]
How to Build a 5 Million Dollar Agency, with Michael Wark — Ep. 136
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights […]
How to Increase Tax Efficiency in your Agency, with Craig Cody — Ep. 135
About this Episode In this latest episode of the Agency Profit Podcast, tax strategy expert Craig Cody sheds light on the critical importance of proactive tax planning for marketing agencies. Craig underscores the value of year-round strategic thinking, emphasizing the potential benefits of minimizing tax liabilities through proper documentation and aligning business expenses with tax-efficient […]
How to Create Process Without Killing Creativity, with Rob Sayles — Episode 134
About this Episode In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry. Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. […]
Mastering Utilization and Capacity Planning for Agency Profits — Ep. 133
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. […]
How to Level Up Your Leadership as an Agency Owner, with Karl Sakas – Episode 132
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an agency, emphasizing the importance of working smarter for increased earnings and effective leadership. The […]
How to Find Agency Success with 3rd Party Partnerships, with Tim Burke — Episode 131
About this Episode In this latest episode of the Agency Profit Podcast, Marcel and guest Tim Burke dive into the transformative journey of Conduit Digital, Tim’s agency that shifted gears from a broadcast media agency to serving other agencies. They tackle the ups and downs of scaling up, with Tim dishing out wisdom on hiring […]
How to Scale an Agency that Grows Without You, with Mandi Ellefson — Episode 129
About this Episode In the latest episode of the Agency Profit podcast, Mandi Ellefson, founder of Hands Off CEO and author of a new book, shares practical insights for small agency owners to overcome challenges and achieve profitability. Based on her own experience, Mandi addresses common issues like agencies struggling with day-to-day operations and reaching […]
Increasing Agency Profits with Customer Lifetime Value, with Robert Patin – Episode 128
About This Episode The Agency Profit podcast, hosted by Marcel Petitpas, delves into the intricacies of agency operations, making it a must-listen for agency owners and industry enthusiasts. In this episode, Marcel is joined by Robert Patin, a respected consultant, author, and founder of Creative Agency Success. They discuss the critical concept of Client Lifetime […]
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, with Emily Hunkler – Episode 127
This week, Marcel is joined by COO at GoWP, Emily Hunkler, to discuss the art of hiring and the best practices for working with freelancers.
Growing your Agency Through Acquisition, with Chris Moore – Episode 126
Marcel and Chris Moore delve into acquiring marketing agencies and growth through acquisition, consulting for equity, plus recruiting staff.
Transforming Agency Burden into an Asset, with Jason Swenk – Episode 125
Marcel is joined by Jason Swenk to discuss transforming agency burden into an asset, outlining how to scale an agency to 8 figures.
How to Build Commercial Knowledge Within Your Agency, with Alfie Wenegieme – Episode 123
Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your advantage.
Finding Focus in Your Agency, One Metric at a Time, with Ryan Watson – Episode 122
Ryan Watson of Upsourced joins Marcel to discuss the life cycle of an agency and how you can find focus within yours.
Scaling a Technology Enabled Service Firm from $20 – $150M, with Corey Quinn – Episode 121
Corey Quinn discusses scaling a technology-enabled service firm from $20 - $150 million. You see, it pays to stop saying 'yes' to clients.
Unveiling The Future of Time Tracking, with Ilia Markov – Episode 120
Ilia Markov of Toggle joins Marcel to discuss a concept this team refers to as 'The thermometer of time-tracking use cases'
Making the 4-Day Work Week Feasible – and Profitable as a Professional Services Firm – Episode 119
Can you afford to have a 4-day work week for your agency? In this episode Marcel showcases the mathematical merits of about a four-day workweek.
How The Ad Girls Doubled Profitability with a Results-Only Compensation Model, with Courtney Tarrant – Episode 118
Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model.
Selling Client Education and Credentialling, with Darian Kovacs – Episode 117
Darian Kovacs of Jelly Marketing discusses selling client education, plus recruiting diverse staff with diverse voices and perspectives.
How Focusing on Your Niche can Transform Your Agency, with Paul Bellows – Episode 116
President and co-founder of Yellow Pencil, Paul Bellows chats to Marcel about building a niche agency and how transformative it can be.
Leveraging Rest to Amplify Agency Profitability, with Alyson Caffrey – Episode 115
Founder of Operations Agency, Ashley Carroll, joins us this week to discuss how leveraging rest and recruiting staff is key to profitability.
A Comprehensive Guide to Staffing Your Agency
How to build an agency staffing plan: analyzing past projects, forecasting capacity, and closing the gap between an overloaded delivery team and finance.
Strategies for Profitability and Client Satisfaction, with Ashley Carroll – Episode 114
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
How to Improve Your Inbound Strategy, with Nigel Thomas – Episode 113
Alpha Inbound's Nigel Thomas charts how to improve your inbound strategy, alongside the realities of being at such a big growth stage.
Leveraging Processes for Profit, with Dean Soto – Episode 112
This week, Marcel chats with Dean Soto, about how to improve profits by leveraging your processes, thus growing and scaling your business
The Art and Science of Account Management, with Peter Levitan – Episode 111
This week, Marcel discusses both the art and the science behind account management with dotcom boom stalwart, Peter Levitan.
How to Attract and Acquire More Clients for Your Agency, with Brent Weaver – Episode 110
This week, Marcel talks with the Founder and CEO of uGurus, Brent Weaver, about how to get more clients – and more freedom in the process.
How to Keep your Team Motivated to Track Time, with Karsten Rasmussen – Episode 108
Karsten Rasmussen, of TimeJam, joins Marcel to discuss how you can create a lot of engagement in your team – even around time management.
How Account Managers are The Key to Growing Client Relationships, with Jennifer Plant – Episode 107
Jennifer Plant joins Marcel to define the role of an agency account manager when growing an existing client business.
How to Make More Money by Optimizing your Website, with Ryan Thrash – Episode 106
Co-founder/CEO of MODX, Ryan Thrash, outlines what makes a good website – which, ultimately, is what’s best for your customers.
Buying Back Your Time, with Dan Martell – Episode 105
Founder and author Dan Martell joins Marcel to discuss something all agency owners should be focussed on – how to buy back your time
How to Optimize your Agency’s Business Model for More Profits, with Paul Higgins – Episode 104
This week, Paul Higgins joins Marcel to discuss best business operations and how to optimize your agency's business model for more profits.
The Value of Operations in Scaling your Agency, with Jhana Li – Episode 103
This week, Jhana Li joins Marcel to discuss all things agency operations and its intrinsic value in terms of scaling your agency.
How to Create More Profitable and Less Risky Client Relationships, with Sharon Toerek – Episode 102
This week, Sharon Toerek joins Marcel to discuss how to create more profitable and less risky relationships via client contract negotiations.
The Key to Breaking Through the $1M Sales Barrier, with Brad Farris – Episode 101
This week, Brad Farris of Anchor Advisor discusses the key behind breaking through the $1M Sales barrier in an agency
How to Increase Profitability and Agency Efficiency, with Corina Ludwig – Episode 100
This week, Corina Ludwig of FunctionFox talks agency time and financial management, plus increasing profitability.
How your People Empower your Profits, with Lindsey Groepper – Episode 99
This week, BLASTmedia's Lindsey Groepper charts how your people empower your profits and how best to avoid employee churn
How to Stop your Business from Plateauing, with Juliana Marulanda – Episode 98
This week, Parakeeto CEO Marcel charts how to stop your business from plateauing with ScaleTime's Juliana Marulanda
The Evolution of Hiring in the Modern World, with Tatiyana Cure – Episode 97
This week, Parakeeto CEO Marcel talks with Tatiyana Cure of about the evolution of hiring in the Modern World.
How to Leverage Productized Services to Increase your Profits, with Greg Hickman – Episode 96
This week, Marcel talks with Greg Hickman about how to leverage productized services to increase your profits
The Key Phases for Efficient Agency Growth, with Rachel Jacobs – Episode 95
This week, Marcel talks with eCommerce expert and fractional-COO, Rachel Jacobs, about the key phases for efficient agency growth.
How to Hire your First Assistant and Reclaim your Time, with Amanda Hamilton – Episode 94
This week, Marcel chats with Amanda Hamilton of Hamilton Raye. She outlines how to hire an assistant, thus helping you buy back your time!
The Strategy Behind Defining your Reputation as an Employer, with Bryan Adams – Episode 93
This week, Marcel chats with Bryan Adams, as they delve into the strategy behind defining your reputation as an employer.
How to Extract Yourself from Running an Agency, with Brad Smith – Episode 92
This week, Brad Smith of Wordable fame is on hand to discuss how to extract yourself from running an agency.
The 5 Exits to Help Scale Your Agency, with Mandi Ellefson – Episode 91
This week, founder of Hands Off CEO and creator of Scale to Freedom, Mandi Ellefson, discusses how to scale your marketing agency.
How to Build a Productized Service Business to Sell, with Tyler Gillespie – Episode 90
Tyler Gillespie of Productized.Services outlines how best to build a productized service business with the intention of selling it.
How to Develop a Strategic Plan to Grow Your Agency, with Jon Morris – Episode 89
In this episode of APP, Jon Morris of Ramsay Innovations joins Marcel to outline how you can develop a Strategic Plan to grow your agency.
How to Increase Your Profit While Working Less Hours, with Mike Moll – Episode 88
In this episode of APP, Mike Moll of Market Me joins Marcel to outline how you can increase your profit while working fewer hours.
Improving Client Retention, with Shaun Clark – Episode 87
In this episode of APP, co-founder and CEO of HighLevel, Shaun Clark, discusses client retention and automation to increase profitability
How to Build an Agency for Financial Freedom, with Pia Silva – Episode 86
In this episode of APP, Pia Silva of the No BS Agency Podcast joins Marcel to outline how to build an agency for financial freedom.
The 4 W’s for Transitioning from a Freelancer to an Agency, with Tim Kilroy – Episode 85
In this episode of APP, Tim Kilroy joins Marcel to outline how to utilize The 4 W's for transitioning from a freelancer to an agency.
How to do Personalized New Business Outreach at Scale, with Dan Englander – Episode 84
In this episode of APP, Dan Englander of Sales Schema joins Marcel to outline how to orchestrate personalized new business outreach at scale.
How to Perfect the Client Onboarding Experience, with Taylor McMaster – Episode 83
In this episode of APP, Taylor McMaster of DOT & Company joins Marcel to outline how best to perfect the Client Onboarding Experience.
Hiring, Salaries, and Geo-Arbitrage in a Remote World, with Noel Andrews – Episode 82
In this episode of APP, Noel Andrews of JobRack joins Marcel to discuss Hiring, Salaries, and Geo-Arbitrage in a Remote World.
Agency Time Tracking – The Right Way, with Marcel Petitpas – Episode 42
Agency tracking doesn't have to be a headache. Marcel Petitpas discusses how to track time in your agency with or without timesheets.
Helping Agencies Improve their Financial Visibility, with Russell Benaroya – Episode 81
In this episode of APP, Russell Benaroya of Stride Services joins Marcel to discuss helping agencies to improve their financial visibility.
Case Study: 3 Years of Working with Parakeeto. Part 2 – Episode 80
Gold Front's Josh Lowman returns for Part 2 of our case study chronicling his 3-year collaboration with Parakeeto
Case Study: 3 Years Working with Parakeeto. Part 1, with Josh Lowman – Episode 79
Gold Front Founder, Josh Lowman, sits down with Parakeeto CEO, Marcel Petitpas, for Part 1 of a case study chronicling a 3-year collaboration
Why Your Agency Should Always be Hiring, with Megan Kuethen – Episode 78
Expert on hiring, operations, and leadership – Queen Of Ops founder Megan Kuethen – outlines why your agency should always be hiring.
How to Create and Maintain Process, with Marquis Murray – Episode 77
In Episode 77, Marquis Murray of Ditto outlines the importance of documenting your processes, how to get started, plus how to maintain them.
How to Transition from Agency Craftsman to Business Leader, with Chris Bantock – Episode 76.
In Episode 76, Chris Bantock of Agency Local outlines how to transition from an agency craftsman to a notable business leader.
How to Build the Perfect Website Project Framework, with Vito Peleg – Episode 75.
In Ep.75, Vito Peleg of Atarim outlines how to build the optimum project framework for your website, while dropping 80% of the delivery time.
The Agency Profitability Flywheel, with Marcel Petitpas – Episode 40.
Parakeeto's Marcel Petitpas breaks down his Agency Profitability Flywheel framework, which is key to rapidly improving your profitability.
Making Your Estimates Fast and Accurate, with Marcel Petitpas – Episode 46.
In Episode 46 of our #APP, Parakeeto CEO, Marcel Petitpas, discusses how to make your estimates both fast and accurate.
How to Identify the Right Pricing Strategy for Your Agency, with Marcel Petitpas – Episode 68.
Join CEO and Co-Founder of Parakeeto, Marcel Petitpas, as he identifies the optimum pricing strategy for your product. Episode 68 #APP.
How Can Niching and Specialization Lead Your Agency to Higher Profit, with Rob Da Costa – Episode 74.
In Episode 74, founder of Da Costa Coaching – Rob Da Costa – outlines how niching and specialization can lead your agency to higher profit
How to Fearlessly Productize & Price Your Services, with Robin Waite – Episode 73.
In Episode 73 of our Agency Profit Podcast, CEO of Fearless Business – Robin Waite – outlines how best to productize & price your services.
How to Offer High-Value & Profitable Social Media Services, with Emeric Ernoult – Episode 72.
AgoraPulse's Emeric Ernoult outlines how to offer world-class social media services, with huge margins. Episode 72 #APP.
Breaking Down the Cost of New Business Development, with Christian Banach – Episode 71.
In Episode 71 of our Agency Profitability Podcast, we chat with Christian Banach about breaking down the cost of New Business Development
How to Sell Like You Don’t Need the Work, with Liston Witherill – Episode 70.
In Episode 70, founder of Serve Don't Sell, Liston Witherill, outlines how to sell like you don’t need the work...
The 3 Keys to Becoming a Sales Driven Agency, with Joey Gilkey – Episode 69.
In Episode 69 of #APP, join CEO Joey Gilkey, as he outlines the 3 keys to becoming a successful Sales Driven Agency.
Data-Driven Decision-Making, with Robert Patin – Episode 67.
Episode 67 of #APP sees Robert Patin discuss the merits of data-driven decision making, plus how agency owners can reclaim their lives.
Selling Productized Services, with Chris Badgett – Episode 32
CEO of LifterLMS, Chris Badgett, discusses how online learning systems agencies can develop high-profit margin premium via productized services.
Using Focussed Niches to Increase Price and Drive Down Costs, with Rahul Alim – Episode 66.
Episode 66 of #APP sees Rahul Alim discuss identifying and validating a niche, plus how to optimize niches to scale your business.
Optimizing for Business and Personal Profits, with Joe DiSanto – Episode 65.
Episode 65 of #APP sees Joe DiSanto discuss how best to optimize business and personal profits holistically as an agency owner.
Scaling Hawke Media to 20 million + in Under 6 Years with Erik Huberman – Episode 26
In this episode of The Agency Profit Podcast, we're joined by the CEO of Hawke Media, Erik Huberman. Learn about the Outsourced CMO model.
How to Win Bigger Deals with Higher Prices, all Without Pitching with Blair Enns – Episode 15
In this episode we’re joined by Blair Enns from Win Without Pitching to explore his no pitch approach to new business for agencies.
Building an Agency with No Employees, with LaunchTeam’s Jesse Tevelow – Episode 52.
Episode 52 sees the founder and CEO of LaunchTeam, Jesse Tevelow, outline how to build an agency with zero employees
How to use “Zero Risk” Freelancers in Your Agency, with Ross Kimbarovsky – Episode 64.
Looking for Crowdspring reviews? Hear from the founder. Episode 64 of #APP Ross Kimbarovsky, of Crowdspring, discusses Zero Risk freelancers.
The 6 P’s to Maximize Agency Valuation, with Michelle Seiler Tucker – Episode 63.
Michelle Seiler Tucker, of Seiler Tucker Incorporated, discusses increasing agency valuation by always having an exit strategy.
How to Improve Project Predictability, with Ben Aston – Episode 62.
Ben Aston, of TheDigitalProjectManager.com, discusses improving project predictability through levers and tools.
How to Start a Podcast for Your Agency, with Charles Wood – Episode 61.
Episode 61 sees master podcaster Charles Wood, of Devchat.tv, outlines how best to start an engaging podcast to help bolster your agency
The 4 Steps to Becoming a Key Person of Influence, with Mike Reid – Episode 60.
Learn about Mike Reid, of Dent Global, how you can become a Key Person of Interest. Read the podcast transcript or listen!
Agency Finance is Broken, Here’s How to Fix It with Andrey Baskov – Episode 59.
Episode 59 sees Andrey Baskov, of Metric.ai, discuss Accrual Accounting fixes via time-tracking, resource planning, CRM software, and more.
How to Make Big Profits on Small Budgets, with Zach Rego – Episode 58.
Episode 58 sees Zach Rego, of Unstack.com, discuss delivering for Small Budget Clients while managing CAC and profitability.
Buying Back Your Time Using Virtual Assistants, with Nathan Hirsch – Episode 57.
Episode 57 sees Nathan Hirsch, co-founder of OutsourceScool.com, discuss the merits and ease of hiring Virtual Assistants and Freelancers.
Build and Leverage Thought Leadership in Your Agency, with Peter Winick – Episode 56.
Episode 56 sees Peter Winick, CEO of Thought Leadership Leverage, discuss how to use Thought Leadership as a means to surpass the competition
How to Operationalize New Business, with Jody Sutter – Episode 55.
Episode 55 sees Jody Sutter, of The Sutter Company, discuss how routines and rituals lead to new business revenue
How to Audit Your Agency in 15 minutes, with Dev Basu – Episode 54.
Founder of Powered By Search, Dev Basu, shares how to audit your agency in 15 minutes, plus the nine systems every agency needs to scale.
How to Make Processes So Good You Can Sell Them, with Trent Dyrsmid – Episode 53.
Founder of Flowster and Bright Ideas host, Trent Dyrsmid, shares what he's learned from creating workflow software and helping countless businesses improve their processes.
Critical Agency Metrics for Scale and Profit, with Drew McLellan – Episode 50.
Episode 50 sees the top dog at Agency Management Institute, Drew McLellan, discuss how best to make a profit while scaling your firm.
7 Tips on How to Document Processes For Greater Profitability
These 7 tips for how to document processes will have your agency running like a well-oiled machine (and profiting) in no time.
67% Growth in 3 Months from Productized Services, with Vince D’Eletto – Episode 51.
Episode 51 sees the founder of Word Agents, Vince D'Eletto, charter how to gain growth – in 3 months – from productized services
Running an 8 Figure Agency in 5 Hours per Week, with Chris Evans – Episode 49.
In Ep.49, co-founder of Traffic and Funnels, Chris Evans, tackles how to run an 8 figure agency in as little as 5 hours per week
How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
In Ep.48, David C. Baker discusses how to become an Expert Agency and how best to fix your positioning and lead generation
The Metrics that Matter During COVID-19 with Marcel Petitpas – Episode 30
In this episode of The Agency Profit Podcast, Marcel Petitpas shares helpful metrics that matter to run a profitable agency during the COVID-19 pandemic.
Forecasting the Future of Your Agency, with Rob Harr – Episode 47.
In Ep. 47, Rob Harr of Sparkbox outlines the importance of forecasting within your agency, and the systems required to make it possible.
4 Steps to Forging Indispensable Client Relationships, with John Jantsch – Episode 45.
In this episode, John Jantsch discusses building lasting relationships with your clients, particularly during this uncertain time.
Collaborative Process Improvement, with Marcel Petitpas – Episode 44.
Parakeeto CEO, Marcel Petitpas discusses his qualitative feedback loop, a collaborative effort to help agencies improve profitability
Lessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.
Episode 43 sees Trainual founder, Chris Ronzio, discuss the many lessons he's learned from documenting over 100 processes.
Transitioning from Creative to Agency Owner, with Jeremy Jackson – Episode 41.
Episode 41 sees Shift Lab's Jeremy Jackson discuss how he found transitioning from being a creative to being an agency owner.
How Project Management Can Support Profitability, with Rachel Gertz – Episode 39.
Episode 39 sees Rachel Gertz dissect business profitability, and some of the key ways to train project managers to be better stewards of that profitability.
Training Clients to Follow Your Agency Processes, with James Rose – Episode 38.
James Rose shares the three most important agency processes you need to have and how to help train your clients to follow them!
From Start to 7 Figure Acquisition in Under 3 Years, with Andy Cabasso – Episode 37
Andy Cabasso charts how his digital marketing agency was acquired for 7 figures in under 3 years, and what his acquisition experience entailed #APP
Close More Deals Via ‘D.S.S.P’ Framework, with John Doherty – Episode 36
Learn how to close more deals for your agency via the D.S.S.P framework. Credo's, John Doherty, discusses everything you need to know.
Streamlining Client Communication with Keith Perhac – Episode 35
Streamlining client communication and reporting is essential to running a profitable business. Learn how without monopolizing your time.
Using Agency Partnerships to Increase Profits with Alex Glenn – Episode 34
Learn how to use agency partnerships in your business to increase profits and get ahead of the competition.
Optimize LinkedIn For Further Reach and Results, with Marcus Murphy – Episode 33
Looking to optimize LinkedIn for further reach and results? This post covers everything from profile and content optimization to drive up ROI
The Top Three Time Wasters for Agencies, with Jennifer Kikkert – Episode 31
Make meetings, emails and process mapping more efficient. Read improvement consultant Jennifer Kikkert's time-management tips in Episode 31 of our #APP
Surviving and Thriving Through a Recession with Keith Scandone – Episode 29
In this episode of Agency Profit Podcast, Keith Scandone joins us to talk about surviving and thriving through a recession back in 2008-2009.
How to Scope Projects & Protect Profits with Chip Griffin – Episode 28
In this episode, Chip Griffin shares his expertise and experiences on how to scope projects & protect profits so agency owners can run a profitable business.
Agency Accounting 101 with Chris Hervochon – Episode 27
Learn the basics of agency accounting, including tips on how to manage your finances and keep your business in the black.
Building a World-Class Culture in Your Agency with Clodagh Higgins – Episode 25
In this episode, Clodagh Higgins, a digital agency director, consultant, coach, and the author of A Happy & Healthy Digital Agency joins us to share her knowledge and experience as an ex-Hubspotter who has worked with 500+ agencies around the world. We get into why agencies need a great culture and how to build one, useful tips and techniques for hiring A-Players, and how to retain talented employees in the long run.
Scaling Canada’s Fastest-Growing Whitelabel Service Team at Vendasta with Troy Wruck – Episode 24
In this episode of The Agency Profit Podcast, we invited Troy Wruck, GM of Services at Vendasta to discuss how he runs and scales one of the fastest-growing white-label service teams in Canada. We talk about people, processes, metrics, scaling and everything in between. You won’t want to miss this episode.
How to Maximize your Agency’s Value in an Acquisition with John Garuti – Episode 23
John Garuti of DigitalAcquisitions.co on maximizing your valuation in a merger or acquisition, what buyers look for, and why most businesses are not sellable.
How to Eliminate Scope Creep, Improve Profits and Get Paid Faster with Jason Swenk – Episode 22
In this episode, Jason Swenk joins us to share what he’s learned from building and selling his own agency - and now coaching hundreds of other agencies do the same. We dig into strategies for limiting scope creep, getting better at scoping and hitting budgets, how to improve cash flow and get paid faster and much more.
Fireside Chat on Agency Growth, Positioning and New Business with Zach Hyder – Episode 21
In this episode Zach Hyder from ThinkDendro.com joins us to talk about how to prepare for a looming recession, how to position yourself, niching vs adding services, creating predictable pipeline, working with coaches & consultants, and more.
Fireside Chat on The Agency Model, Freelancing and Feeling Less Alone as a creative with Justin Gignac – Episode 20
In this episode, Justin Gignac from Working Not Working stops by to share his incredible story. From working at some of the most reputable agencies in the world, to selling cubes of trash on the streets of New York City and eventually creating a community that connects the worlds best creatives to brands and agencies around the world. We get into why agency employees are overworked, the changing landscape of agency talent & recruiting and the power of connecting creatives together to discuss the dark side of the creative industry.
Creating a Culture of Operational Excellence with Melanie Chandruang – Episode 19
In this episode, Melanie Chandruang from WeConsult joins us to discuss best practices for developing process in your agency and a culture that lends itself to adopting, developing and maintaining new processes. She also shares the most important processes for agencies to get in place to prepare for an exit.
The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu – Episode 18
Dev Basu of Powered by Search on the nine systems every agency needs to grow — lead generation, sales, operations and positioning.
How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume – Episode 17
Robby Berthume of Bull & Beard on using agency directories to win new business, and what brands are actually looking for when they go searching for an agency.
The 3 Most Important Processes for Agency Success with Alyson Caffrey – Episode 16
Alyson Caffrey of Operations Agency on the three processes every agency should dial in first, and the symptoms that show your processes are failing.
How to Find Talent in Unexpected Places with Chris Martinez – Episode 14
Chris Martinez of DUDE on finding affordable agency talent in unconventional places, building an offshore team, and going from 5 to 30 people in under a year.
Fireside Chat on Agency Growth & Profitability with Chris Johnson – Episode 13
Chris Johnson of Upscale Method on choosing between adding services and niching down, building a sales strategy, and optimizing for profitability.
How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly – Episode 12
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo – Episode 11
In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.
Lessons from Growing a 7 Figure Agency with Kim Barrett – Episode 10
In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.
Building Your Agency to Sell vs Building to Own with Karl Sakas – Episode 9
In this podcast episode Karl Sakas shares differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle.
How to Document Your Process so you can Scale Faster with Andrew Dymski – Episode 8
In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way.
The 3 Pillars of a World Class Agency Strategy with Robert Craven – Episode 7
Robert Craven walks us through what he’s learned from helping agencies develop market-proof strategies that lead their companies to success.
Transitioning from Agency to Saas Startup with Kyle Racki – Episode 6
In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.
How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson – Episode 5
In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.
Carl Smiths’ Biggest Lessons from a Lifetime of the #AgencyLife – Episode 4
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could […]
How to Double Your Profits and Half your Workload Through Agency Productization with Lee Goff – Episode 3
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
The Most Important Metrics for Agency Profitability with Jody Grunden – The Agency Profit Podcast – Episode 2
In this episode, we chat with Jody Grunden about the most important metrics you should be tracking in your agency to maximize profits.
Double Your Agency’s Profits Through Great Positioning with Kelly Campbell – The Agency Profit Podcast – Episode 1
In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
