Why Downloads Don’t Matter in B2B Podcasting, with Dr. Jeremy Weisz –– Ep.233

About this Episode

In this episode of the Agency Profit Podcast, Carson Pierce is joined by Dr. Jeremy Weisz, longtime podcaster and co-founder of Rise25, to explore how agencies can use podcasting as a relationship-building and business development tool rather than simply chasing downloads and subscribers. Drawing from nearly two decades of podcasting experience, Jeremy explains why the real value of a B2B podcast comes from intentionally connecting with potential clients, referral partners, strategic partners, and industry leaders while creating something valuable for them in return. Together, Carson and Jeremy unpack how to choose the right guests, build social proof, create conversations people are proud to share, and turn interviews into opportunities for learning and stronger relationships. From Jeremy’s Dream 200 approach to his five-step framework for generating ROI from a podcast, this episode offers agency leaders a practical way to rethink podcasting as a system for building meaningful relationships that can support long-term business growth.

Points of Interest

• 00:01 – 04:05 – Podcasting as Relationship Building: Jeremy shares how his podcasting journey began and explains why interviewing experts became a way to combine professional development, relationship building, and valuable marketing content.
• 04:05 – 06:10 – Rethinking the Purpose of a Podcast: Carson explains how he previously viewed podcasting primarily as a content and audience-growth channel before realizing its potential for connecting directly with prospective clients and valuable industry relationships.
• 06:10 – 09:54 – The Metrics That Actually Matter: Jeremy argues that downloads and subscriber counts are often less important for B2B podcasts than the quality of the relationships created and whether guests value and share their episodes.
• 09:54 – 12:45 – Guests as Partners and Potential Clients: Jeremy explains how strategically chosen guests can become referral partners, strategic partners, or prospective clients without making the interview feel like a disguised sales conversation.
• 12:45 – 15:22 – Building a Long-Term Give Loop: A systematic follow-up process can continue creating value for guests through recurring social content, while recognizable guests provide niche credibility that can matter more than a large audience.
• 15:22 – 18:18 – Using Social Proof to Attract Guests: Jeremy explains how relevant names within a specific industry can establish enough authority to attract future guests, even when a podcast does not have massive download numbers.
• 18:18 – 22:35 – Getting the First Great Guests: Agencies can start with existing industry relationships and introductions, then build toward cold outreach as their social proof grows, while events such as book releases or company launches can create timely opportunities for invitations.
• 22:50 – 27:00 – Creating Better Podcast Conversations: Jeremy recommends focusing on genuine curiosity, researching guests beforehand, asking what they are currently working on, and using open-ended questions that encourage memorable stories.
• 27:00 – 31:44 – Designing Content Around the Right People: Asking prospective listeners what they want to learn can improve an interview, but Jeremy emphasizes that choosing guests who naturally overlap with the target audience makes relevant content easier to create.
• 31:44 – 34:56 – Podcasting as Professional Development: Hosts can use interviews to ask questions they genuinely want answered, turning podcasting into an opportunity to learn directly from experts while creating more authentic conversations.
• 34:56 – 38:13 – Building Your Dream 200: Jeremy outlines his five-step B2B podcast framework and introduces the Dream 200, a strategic list that includes potential clients, referral partners, strategic partners, and influential authorities within an industry.
• 38:13 – 41:12 – Relationships Start with Giving: Jeremy closes by encouraging listeners to consistently reconnect with people, express gratitude, learn what they are working on, and look for ways to help without approaching every interaction with an immediate agenda.

Show Notes

• Connect with Dr. Jeremy Weisz
• Inspired Insider
• Rise25