Blog
Insights on agency profitability, operations, and growth.
Building ADHD – Friendly SOPs for Scalable Growth, with Skye Waterson — Ep. 215
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye […]
How to Improve Handoffs from Sales to Delivery, with Kristen Kelly — Ep. 214
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly to unpack one of the most persistent friction points inside service businesses: the handoff between sales and delivery. Drawing on her experience working with agencies of all sizes, Kristen breaks down the all too familiar pattern […]
Parakeeto vs. Project Management Tool: What’s the Real Solution, with Kristen Kelly — Ep. 202
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s Kristen Kelly to tackle a common myth in agency ops: that a new project management or PSA tool will magically fix profit problems. Drawing on real client patterns, Kristen explains why tools help you do the work but rarely […]
Fractional COO vs. Operational Intelligence: What Agencies Actually Need, with Kristen Kelly. –Ep. 190
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by returning guest and Parakeeto team member Kristen Kelly to demystify a common crossroads for growing agencies: hiring a fractional COO versus building operational intelligence. They dig into the million-dollar revenue inflection point, where founders often feel the pressure to “fix […]
How to Choose the Right Project Management Tool for Your Agency, with Carson Pierce — Ep.188
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Carson Pierce from the Parakeeto team to demystify the chaos around choosing project management tools in the agency world. With hundreds of platforms flooding the market—many promising to do it all—they unpack why tool selection matters far less than you think. […]
The Role of Timesheets in Agency Profitability, with Kristen Kelly — Ep. 186
About the Episode In this episode of the Agency Profit Podcast, Marcel chats with Parakeeto’s own Kristen Kelly about the most controversial topic in agency operations: time tracking. Together, they break down the real reasons why agencies resist time tracking and why that resistance is costing them. Spoiler: it’s not about the tools, it’s about […]
The Process Behind Profit Management, with Kristen Kelly — Ep. 170
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
First Principles Software Implementation in Your Agency, with Henrik Becker — Ep. 165
About this Episode Introducing this week’s Agency Profit Podcast, where we dive into the world of operational and CRM systems with the ever-insightful Henrik Becker, founder of RevHops. Henrik’s journey from agency life to coaching and implementing systems like EOS, HubSpot, and Salesforce has given him a unique perspective on what it takes to streamline […]
From Silos to Synergy: Building an Integrated Approach for your Agency, with Kristen Kelly — Ep. 164
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Kristen Kelly from the consulting team to tackle one of the biggest challenges agencies face today: breaking free from the “siloed agency” mindset. As agencies navigate rapid changes in client demands, pricing models, and workforce dynamics, the traditional, disconnected […]
Lesson From the Operations Trenches, with Ryan McNamara — Ep.163
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Ryan McNamara, an experienced operator and Head of Operations at Rise at Seven, a fast-growing international agency specializing in creative search-first strategies. Ryan shares his journey from launching a startup during the 2008 recession to navigating the complexities of agency […]
Why Managing Ops Data is so Damn Hard…, with Kristen Kelly –Ep. 158
About this Episode In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and […]
Getting Your EOS Scorecard Right, with Mark O’Donnell — Ep.148
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Mark O’Donnell, the visionary leader of EOS Worldwide. Mark delves into the intricacies of the Entrepreneurial Operating System (EOS), a framework many businesses, especially agencies, have implemented to streamline operations and achieve their goals. He highlights the importance of […]
How to Create and Maintain Process, with Marquis Murray – Episode 77
In Episode 77, Marquis Murray of Ditto outlines the importance of documenting your processes, how to get started, plus how to maintain them.
How to Operationalize New Business, with Jody Sutter – Episode 55.
Episode 55 sees Jody Sutter, of The Sutter Company, discuss how routines and rituals lead to new business revenue
How to Make Processes So Good You Can Sell Them, with Trent Dyrsmid – Episode 53.
Founder of Flowster and Bright Ideas host, Trent Dyrsmid, shares what he's learned from creating workflow software and helping countless businesses improve their processes.
Harvest Time Tracking welcomes aboard Parakeeto as its latest official integration partner
Parakeeto and Harvest announce their partnership. Parakeeto helps agencies seamlessly share estimates, forecasts, and plans using the platform’s dashboard.
Lessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.
Episode 43 sees Trainual founder, Chris Ronzio, discuss the many lessons he's learned from documenting over 100 processes.
How Project Management Can Support Profitability, with Rachel Gertz – Episode 39.
Episode 39 sees Rachel Gertz dissect business profitability, and some of the key ways to train project managers to be better stewards of that profitability.
Training Clients to Follow Your Agency Processes, with James Rose – Episode 38.
James Rose shares the three most important agency processes you need to have and how to help train your clients to follow them!
