Blog
Insights on agency profitability, operations, and growth.
What’s Your Core Selling Identity? with Mark Drager — Ep.199
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]
Operationalizing and De-Risking Positioning, with Mike Grinberg–Ep.195
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
The Future of Agency Positioning, with Chris DuBois –Ep.157
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his […]
The State of Selling Fractional CMO Services, with John Jantsch– Ep.153
About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Sales Philosophies to Help Boost your Agency, with Taylor Welch — Ep.149
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the […]
How Can Niching and Specialization Lead Your Agency to Higher Profit, with Rob Da Costa – Episode 74.
In Episode 74, founder of Da Costa Coaching – Rob Da Costa – outlines how niching and specialization can lead your agency to higher profit
Breaking Down the Cost of New Business Development, with Christian Banach – Episode 71.
In Episode 71 of our Agency Profitability Podcast, we chat with Christian Banach about breaking down the cost of New Business Development
How to Sell Like You Don’t Need the Work, with Liston Witherill – Episode 70.
In Episode 70, founder of Serve Don't Sell, Liston Witherill, outlines how to sell like you don’t need the work...
The 3 Keys to Becoming a Sales Driven Agency, with Joey Gilkey – Episode 69.
In Episode 69 of #APP, join CEO Joey Gilkey, as he outlines the 3 keys to becoming a successful Sales Driven Agency.
Using Focussed Niches to Increase Price and Drive Down Costs, with Rahul Alim – Episode 66.
Episode 66 of #APP sees Rahul Alim discuss identifying and validating a niche, plus how to optimize niches to scale your business.
How to Win Bigger Deals with Higher Prices, all Without Pitching with Blair Enns – Episode 15
In this episode we’re joined by Blair Enns from Win Without Pitching to explore his no pitch approach to new business for agencies.
How to Start a Podcast for Your Agency, with Charles Wood – Episode 61.
Episode 61 sees master podcaster Charles Wood, of Devchat.tv, outlines how best to start an engaging podcast to help bolster your agency
The 4 Steps to Becoming a Key Person of Influence, with Mike Reid – Episode 60.
Learn about Mike Reid, of Dent Global, how you can become a Key Person of Interest. Read the podcast transcript or listen!
Build and Leverage Thought Leadership in Your Agency, with Peter Winick – Episode 56.
Episode 56 sees Peter Winick, CEO of Thought Leadership Leverage, discuss how to use Thought Leadership as a means to surpass the competition
How to Operationalize New Business, with Jody Sutter – Episode 55.
Episode 55 sees Jody Sutter, of The Sutter Company, discuss how routines and rituals lead to new business revenue
How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
In Ep.48, David C. Baker discusses how to become an Expert Agency and how best to fix your positioning and lead generation
Close More Deals Via ‘D.S.S.P’ Framework, with John Doherty – Episode 36
Learn how to close more deals for your agency via the D.S.S.P framework. Credo's, John Doherty, discusses everything you need to know.
Optimize LinkedIn For Further Reach and Results, with Marcus Murphy – Episode 33
Looking to optimize LinkedIn for further reach and results? This post covers everything from profile and content optimization to drive up ROI
Double Your Agency’s Profits Through Great Positioning with Kelly Campbell – The Agency Profit Podcast – Episode 1
In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
