How much profit are you leaving on the table in your agency? Use the calculator below to find out. It takes less than 60 seconds!
Agency Profitability Target Calculator
Written by
Marcel Petitpas
Marcel is an agency profitability optimization consultant, keynote speaker and the CEO of Parakeeto. He's on a mission to help the average agency get the information they need to be more profitable. From sharing educational content and resources to creating tools at Parakeeto to make measuring the most important metrics easier - everything he does is aimed at making agency profitability more accessible.
Free Resource
Get the Agency Profitability Toolkit
Free tools, templates, and training videos to measure the right metrics and improve your profitability.
Free Consultation
Ready to Improve Your Agency's Profitability?
Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
Free Consultation
Related Posts
Cost Variance Calculator
A totally free calculator to decipher your project's cost variance & the theory behind it.
Customer Profitability Analysis: Follow This 5-Step Process
Learn how to perform a 5-step customer profitability analysis and then use that information to increase profits and scale.
How to Create More Profitable and Less Risky Client Relationships, with Sharon Toerek – Episode 102
This week, Sharon Toerek joins Marcel to discuss how to create more profitable and less risky relationships via client contract negotiations.
How Parakeeto Helps Agencies Improve Profitability, with Kristen Kelly — Ep. 182
About this Episode If you’re an agency owner, ops lead, or finance leader, you’ve likely asked yourself: Are we actually making money on our projects? What does good profitability even look like? And why does it feel so hard to measure and improve our margins? That’s exactly the problem Parakeeto was built to solve. In […]
How to optimize agency performance through strategic variable compensation models
I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to create this blog post. While his question was […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
From Losing Money to Strong Profits – Real Case Client Study, with Carson Pierce — Ep. 206
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with long-time Parakeeto consultant Carson Pierce to pull back the curtain on a real (anonymized) client assessment and show exactly how agencies can diagnose stubborn profit issues. Drawing on insights from 100+ assessments, Carson walks through the step-by-step process—starting with a […]
Unlocking Profits with Recurring Services with Pete Everitt — Ep.138
About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from […]
Profit First for Agencies, with Mike Michalowicz — Ep. 179
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Mike Michalowicz, author of Profit First, to talk about how entrepreneurs can stop chasing growth and start building businesses that actually pay them. Mike shares why putting profit first—literally setting aside your profit before paying expenses—is a game-changer for business […]