Blog
Insights on agency profitability, operations, and growth.
PM/AM Time in Pricing, with Carson Pierce — Ep. 216
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated […]
Productized Services vs. Custom Work: Which One is Better? with Kristen Kelly — Ep. 208
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
How to Build a More Profitable Retainer Model for Your Agency, with Carson Pierce — Ep.198
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]
The Most Common Agency Pricing Mistakes, with Kristen Kelly –Ep. 192
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by agency operations expert Kristen Kelly to break down one of the most misunderstood and impactful levers in agency profitability—pricing. Together, they uncover the six most common pricing mistakes agencies make, from “vibe-based” guesswork and undercharging, to choosing the […]
Driving Agency Profitability Through Smarter Contracting, with Tiffany Kemp –Ep.181
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
Pricing & Scoping for Agencies – Ep. 180
About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk […]
How to Use Narrative Psychology in Service Design, with Kristian Aloma — Ep. 155
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting […]
Agency Fee Calculator: How Much Should You Charge?
Struggling to determine what your agency's fee should be? Use this agency fee calculator to quickly and easily calculate your estimated fee.
How to Fearlessly Productize & Price Your Services, with Robin Waite – Episode 73.
In Episode 73 of our Agency Profit Podcast, CEO of Fearless Business – Robin Waite – outlines how best to productize & price your services.
How to Offer High-Value & Profitable Social Media Services, with Emeric Ernoult – Episode 72.
AgoraPulse's Emeric Ernoult outlines how to offer world-class social media services, with huge margins. Episode 72 #APP.
Using Focussed Niches to Increase Price and Drive Down Costs, with Rahul Alim – Episode 66.
Episode 66 of #APP sees Rahul Alim discuss identifying and validating a niche, plus how to optimize niches to scale your business.
How to Win Bigger Deals with Higher Prices, all Without Pitching with Blair Enns – Episode 15
In this episode we’re joined by Blair Enns from Win Without Pitching to explore his no pitch approach to new business for agencies.
Agency Profit Prediction System: Making More Money on Projects Without Changing Your Pricing
Predict agency profits with this schedule variance formula and other key formulas your agency must be using. Free guide of agency tools!
How to Scope Projects & Protect Profits with Chip Griffin – Episode 28
In this episode, Chip Griffin shares his expertise and experiences on how to scope projects & protect profits so agency owners can run a profitable business.
How to Double Your Profits and Half your Workload Through Agency Productization with Lee Goff – Episode 3
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
