Blog
Insights on agency profitability, operations, and growth.
The Hidden Cost of Utilization, with Carson Pierce — Ep. 196
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]
Top-Down vs Bottom-Up Forecasting, with Kristen Kelly –Ep.184
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s own Kristen Kelly to tackle the often misunderstood and overly complex topic of forecasting in service businesses. They break down the difference between bottom-up and top-down forecasting, explaining how each serves a different purpose, from granular project planning to […]
Mastering Utilization and Capacity Planning for Agency Profits — Ep. 133
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. […]
Capacity Planning 101 for Agencies: Strategies, Benefits, and Challenges
Discover the essentials of capacity planning in our comprehensive guide. From understanding its importance and types to exploring tools, techniques, and challenges, dive deep into optimizing resource management for your business's growth and success.
Best Practices for Resource Allocation in Agency Projects
Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets & people, to different projects or tasks. It’s about making smart decisions to use resources effectively and […]
A Comprehensive Guide to Staffing Your Agency
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
Utilization Rate Calculator
You’ve found your way to this blog post, but this isn’t the first time you’ve googled how to calculate your team’s utilization rate. And you wouldn’t be here if it was crystal clear for you already, would you? Below you’ll find the embedded calculator that keeps the utilization formula simple. It’s a way for you […]
Unlocking Your Team’s Potential: The Ultimate Guide to Workload Management
In this article, we'll teach you how to become a workload management wizard. We'll be exploring essential strategies like prioritization techniques, time management hacks, delegation and outsourcing tips, and the best workload management software and tools. Plus, we'll show you how to create a killer workload management plan and how to stick to it like glue.
Utilization Rate & Capacity Forecasting: Marketing Agency’s Guide
This guide breaks down everything you need to know to calculate utilization rate and capacity forecasting in your agency (includes formulas!)
Forecasting the Future of Your Agency, with Rob Harr – Episode 47.
In Ep. 47, Rob Harr of Sparkbox outlines the importance of forecasting within your agency, and the systems required to make it possible.
How to do Forecasting in a Digital Agency
This crash course on agency forecasting will give you the information you need to quickly build a forecast that can be reviewed as little as monthly, and still maintain high accuracy.
