Blog
Insights on agency profitability, operations, and growth.
Shifting From Operator to Owner, with Jason Swenk –– Ep.225
Jason Swenk of Agency Mastery explores one of the biggest challenges agency owners face: evolving from being the operator in the business to becoming a true owner.
Cash Flow & The Future of AI with Colin Hewitt @ Float –– Ep.224
Colin Hewitt of Float on building cash forecasts agencies can trust, the difference between precision and accuracy, and how AI is reshaping agency work.
Inside a Boutique Agency Holdco, with Sei-Wook Kim –– Ep.223
Sei-Wook Kim of Barrel Holdings unpacks the holdco model, agency acquisition criteria, and the financial fundamentals that make agencies durable and worth buying.
Profitability Sequencing: How Agencies Maximize Margins, with Kristen Kelly –– Ep.222
Marcel Petitpas and Kristen Kelly share a step-by-step framework for sequencing agency profitability efforts—model first, then forecast, then data.
Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
Implications of Agency Founder Bottlenecks and How to Fix Them, with Kristen Kelly — Ep. 220
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly for a reflective conversation about a major shift in how Parakeeto thinks about profitability and why it matters. Rather than treating profit as the end goal, Marcel unpacks why it is really the thing that enables agency […]
How to Build an Anti-Fragile Agency, with Brent Weaver — Ep. 219
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Brent Weaver, founder of UGURUS and now CEO of E2M Solutions, to unpack a timely idea for agency owners staring down constant disruption, how to build a business that gets stronger when things change. Brent shares his journey from selling […]
Where CFO Meets COO: Parakeeto’s Unique Approach to Profitability, with Carson Pierce — Ep. 218
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Parakeeto’s consultant Carson Pierce for a candid, behind-the-scenes conversation about one deceptively simple question: what does Parakeeto actually do? Sparked by public feedback on LinkedIn, Marcel and Carson unpack Parakeeto’s evolving positioning as the world’s first profit management firm—and […]
How to be Profitable at Any Size, with Drew McLellan — Ep. 217
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to unpack what profitability really looks like at different stages of agency growth. Drawing on decades of experience and financial data from more than 250 agencies, Drew explains why every agency can […]
PM/AM Time in Pricing, with Carson Pierce — Ep. 216
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated […]
Building ADHD – Friendly SOPs for Scalable Growth, with Skye Waterson — Ep. 215
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye […]
