Blog
Insights on agency profitability, operations, and growth.
How to be Profitable at Any Size, with Drew McLellan — Ep. 217
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to unpack what profitability really looks like at different stages of agency growth. Drawing on decades of experience and financial data from more than 250 agencies, Drew explains why every agency can […]
PM/AM Time in Pricing, with Carson Pierce — Ep. 216
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated […]
Building ADHD – Friendly SOPs for Scalable Growth, with Skye Waterson — Ep. 215
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye […]
How to Improve Handoffs from Sales to Delivery, with Kristen Kelly — Ep. 214
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly to unpack one of the most persistent friction points inside service businesses: the handoff between sales and delivery. Drawing on her experience working with agencies of all sizes, Kristen breaks down the all too familiar pattern […]
The Legal Risks of AI in Agency Work, with Sharon Toerek — Ep.213
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toerek to unpack one of the most urgent but confusing topics facing firms right now: the legal and business implications of AI. Drawing on decades of experience representing creative and digital […]
Set Up to Fail, Even with Perfect Projects – Real Client Case Study, with Kristen Kelly — Ep. 212
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will feel very familiar to any agency running on a small core team plus a big bench of contractors. Together, they walk through a video-heavy, just-under-$2M agency that looked […]
The “Second Bite” Exit Strategy, with Todd Taskey — Ep. 211
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by M&A expert and Tower Partners principal Todd Taskey to unpack how agency owners can use mergers and acquisitions as a strategic evolution of their business rather than a final exit. Drawing on two decades of deals in the digital marketing […]
The Definitive Guide to Improving Your Agency’s Cash Flow, with Carson Pierce — Ep. 210
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the most misunderstood topics in agency operations: the relationship between cash flow and profitability. Drawing on real client examples from both ends of the spectrum (profitable but starved for cash vs. unprofitable […]
How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring musician to agency owner to founder of a leading creative collaboration […]
Productized Services vs. Custom Work: Which One is Better? with Kristen Kelly — Ep. 208
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break […]
How to Improve Your Co-Founder Relationships, with Dr. Matthew Jones — Ep. 207
About this Episode In this Agency Profit Podcast episode, Marcel sits down with Dr. Matthew Jones, clinical psychologist, founder of Co-Founder Clarity, and author of The Cofounder Effect, to unpack why co-founder relationships are uniquely complex and how to manage them with both an operational and interpersonal lens. They explore the biggest red flag—recurring disagreements […]
From Losing Money to Strong Profits – Real Case Client Study, with Carson Pierce — Ep. 206
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with long-time Parakeeto consultant Carson Pierce to pull back the curtain on a real (anonymized) client assessment and show exactly how agencies can diagnose stubborn profit issues. Drawing on insights from 100+ assessments, Carson walks through the step-by-step process—starting with a […]
