Blog
Insights on agency profitability, operations, and growth.
The Definitive Guide to Improving Your Agency’s Cash Flow, with Carson Pierce — Ep. 210
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the most misunderstood topics in agency operations: the relationship between cash flow and profitability. Drawing on real client examples from both ends of the spectrum (profitable but starved for cash vs. unprofitable […]
How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring musician to agency owner to founder of a leading creative collaboration […]
Productized Services vs. Custom Work: Which One is Better? with Kristen Kelly — Ep. 208
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break […]
How to Improve Your Co-Founder Relationships, with Dr. Matthew Jones — Ep. 207
About this Episode In this Agency Profit Podcast episode, Marcel sits down with Dr. Matthew Jones, clinical psychologist, founder of Co-Founder Clarity, and author of The Cofounder Effect, to unpack why co-founder relationships are uniquely complex and how to manage them with both an operational and interpersonal lens. They explore the biggest red flag—recurring disagreements […]
From Losing Money to Strong Profits – Real Case Client Study, with Carson Pierce — Ep. 206
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with long-time Parakeeto consultant Carson Pierce to pull back the curtain on a real (anonymized) client assessment and show exactly how agencies can diagnose stubborn profit issues. Drawing on insights from 100+ assessments, Carson walks through the step-by-step process—starting with a […]
The Future of AI Enabled Sales for Small Agencies, with Simo Lemhandez — Ep. 205
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandez, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, […]
Optimizing Annual Planning for Agency Growth, with Kristen Kelly — Ep.204
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by operations strategist Kristen Kelly to demystify annual and quarterly planning so it actually moves the business forward. Drawing on real client patterns and Parakeeto’s own cadence, they walk through a practical sequence—set a clear mission, anchor goals to measurable targets […]
Building Trust at Scale in the Age of AI, with Stephen Woessner — Ep. 203
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Stephen Woessner, CEO & Founder of Predictive ROI and author/podcaster with 30 years in the industry, to unpack how agencies can win in a low-trust, AI-noisy market by selling with authority. Stephen shares why trust now starts below zero and […]
Parakeeto vs. Project Management Tool: What’s the Real Solution, with Kristen Kelly — Ep. 202
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s Kristen Kelly to tackle a common myth in agency ops: that a new project management or PSA tool will magically fix profit problems. Drawing on real client patterns, Kristen explains why tools help you do the work but rarely […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
Accrual Accounting & Revenue Recognition for Agencies, with Carson Pierce — Ep.200
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]
What’s Your Core Selling Identity? with Mark Drager — Ep.199
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]
