Blog
Insights on agency profitability, operations, and growth.
The Future of AI Enabled Sales for Small Agencies, with Simo Lemhandez — Ep. 205
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandez, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, […]
Optimizing Annual Planning for Agency Growth, with Kristen Kelly — Ep.204
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by operations strategist Kristen Kelly to demystify annual and quarterly planning so it actually moves the business forward. Drawing on real client patterns and Parakeeto’s own cadence, they walk through a practical sequence—set a clear mission, anchor goals to measurable targets […]
Building Trust at Scale in the Age of AI, with Stephen Woessner — Ep. 203
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Stephen Woessner, CEO & Founder of Predictive ROI and author/podcaster with 30 years in the industry, to unpack how agencies can win in a low-trust, AI-noisy market by selling with authority. Stephen shares why trust now starts below zero and […]
Parakeeto vs. Project Management Tool: What’s the Real Solution, with Kristen Kelly — Ep. 202
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s Kristen Kelly to tackle a common myth in agency ops: that a new project management or PSA tool will magically fix profit problems. Drawing on real client patterns, Kristen explains why tools help you do the work but rarely […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
Accrual Accounting & Revenue Recognition for Agencies, with Carson Pierce — Ep.200
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]
What’s Your Core Selling Identity? with Mark Drager — Ep.199
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]
How to Build a More Profitable Retainer Model for Your Agency, with Carson Pierce — Ep.198
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]
Achieving More Freedom as a Creative, with Matt Essam — Ep. 197
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Matt Essam, founder of The Creative Life and bestselling author of Create and Prosper, to unpack how top-level creatives can build businesses that actually serve their lives rather than drain them. Drawing from his own journey from agency work to […]
The Hidden Cost of Utilization, with Carson Pierce — Ep. 196
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]
Operationalizing and De-Risking Positioning, with Mike Grinberg–Ep.195
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]
Insights from Europe on Global Competition, Talent, and AI, with Carson Pierce — Ep.194
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined Parakeeto’s Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore […]
