Blog
Insights on agency profitability, operations, and growth.
The Role of Timesheets in Agency Profitability, with Kristen Kelly — Ep. 186
About the Episode In this episode of the Agency Profit Podcast, Marcel chats with Parakeeto’s own Kristen Kelly about the most controversial topic in agency operations: time tracking. Together, they break down the real reasons why agencies resist time tracking and why that resistance is costing them. Spoiler: it’s not about the tools, it’s about […]
Proper Revenue Recognition for Agencies, with Rich Brett — Ep.185
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying […]
Top-Down vs Bottom-Up Forecasting, with Kristen Kelly –Ep.184
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s own Kristen Kelly to tackle the often misunderstood and overly complex topic of forecasting in service businesses. They break down the difference between bottom-up and top-down forecasting, explaining how each serves a different purpose, from granular project planning to […]
Taking Actions on Profitability Improvements, with Mandi Ellefson –Ep.183
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mandi Ellefson from Hands-Off CEO about why so many agency owners know what to do to grow—but still don’t do it. Spoiler: it’s not about strategy; it’s about avoiding discomfort. They break down the three keys to profitability—charging more, using your […]
How Parakeeto Helps Agencies Improve Profitability, with Kristen Kelly — Ep. 182
About this Episode If you’re an agency owner, ops lead, or finance leader, you’ve likely asked yourself: Are we actually making money on our projects? What does good profitability even look like? And why does it feel so hard to measure and improve our margins? That’s exactly the problem Parakeeto was built to solve. In […]
Driving Agency Profitability Through Smarter Contracting, with Tiffany Kemp –Ep.181
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
Pricing & Scoping for Agencies – Ep. 180
About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk […]
Profit First for Agencies, with Mike Michalowicz — Ep. 179
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Mike Michalowicz, author of Profit First, to talk about how entrepreneurs can stop chasing growth and start building businesses that actually pay them. Mike shares why putting profit first—literally setting aside your profit before paying expenses—is a game-changer for business […]
The Three Immutable Laws of Profitability — Ep.178
About this Episode In this value-packed episode of the Agency Profit Podcast, host Marcel, expands on his talk from the All-In Agency Summit to unpack a critical distinction: the difference between agency indigestion and starvation—two similar-looking profit problems with very different root causes. Marcel introduces a clear, actionable framework built around three core operational levers: […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
How to Downsize Your Agency, with Carson Pierce — Ep.176
About this Episode In this episode, Marcel and Carson dive into the uncomfortable but necessary topic on every agency owner’s mind right now—how to navigate uncertainty when your pipeline is shaky, cash feels tight, and decisions get harder by the day. They share real talk from their own experience trimming $7K in monthly expenses, the […]
Financial Planning for Agency Owners, with Jason Peck — Ep. 175
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Jason Peck, a Certified Financial Planner at EverWise Wealth Management, to dig into the nitty-gritty of personal finance for agency owners. Jason shares his unique journey from marketing and tech into financial planning, and what makes managing money different when […]
