Blog
Insights on agency profitability, operations, and growth.
Building a Model for Your Agency, with Carson Pierce – Ep.174
About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our Head Consultant Carson Pierce to break down a simple yet powerful framework […]
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including building and successfully exiting a seven-figure agency—Mari-Liis shares her powerful five-step framework for proving […]
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on freelancers, offshore teams, and white-label partners to protect their margins, adapt to economic pressures, […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
The Process Behind Profit Management, with Kristen Kelly — Ep. 170
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
Visual Client Communication @ Building SaaS in an Agency, with Mikael Dia — Ep. 169
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather […]
Why Most Reporting Systems Fail, & What to Do Instead, with Ben Zittlau — Ep.168
About this Episode In this episode of the Agency Profit Podcast, Marcel and Ben dive deep into the challenges agencies face when managing data across multiple tools. They debunk the myth of a “source of truth” system, highlighting why rigid integrations and all-in-one solutions often fall short. Instead, they advocate for a modern data approach—extract, […]
Is White Label the Future of Agencies? With Manish Dudharejia — Ep. 167
About this Episode On this episode of the Agency Profit Podcast, Marcel sits down with Manish Dudharejia, founder of E2M Solutions, one of the leading white label agencies in the world. Manish shares his journey from starting in SEO nearly two decades ago to building a thriving white label business serving over 300 agencies globally. […]
Breaking Down Earned Revenue to Drive Better Agency Decisions, with Ben Zittlau — Ep.166
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes his business partner and co-founder, Ben Zittlau, to unpack the hidden traps that service-based businesses often fall into when managing their profitability. They explore how relying too heavily on cash flow or revenue as indicators can lead to misguided decisions, like overestimating […]
First Principles Software Implementation in Your Agency, with Henrik Becker — Ep. 165
About this Episode Introducing this week’s Agency Profit Podcast, where we dive into the world of operational and CRM systems with the ever-insightful Henrik Becker, founder of RevHops. Henrik’s journey from agency life to coaching and implementing systems like EOS, HubSpot, and Salesforce has given him a unique perspective on what it takes to streamline […]
From Silos to Synergy: Building an Integrated Approach for your Agency, with Kristen Kelly — Ep. 164
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Kristen Kelly from the consulting team to tackle one of the biggest challenges agencies face today: breaking free from the “siloed agency” mindset. As agencies navigate rapid changes in client demands, pricing models, and workforce dynamics, the traditional, disconnected […]
Lesson From the Operations Trenches, with Ryan McNamara — Ep.163
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Ryan McNamara, an experienced operator and Head of Operations at Rise at Seven, a fast-growing international agency specializing in creative search-first strategies. Ryan shares his journey from launching a startup during the 2008 recession to navigating the complexities of agency […]
