Blog
Insights on agency profitability, operations, and growth.
The Three Immutable Laws of Profitability — Ep.178
About this Episode In this value-packed episode of the Agency Profit Podcast, host Marcel, expands on his talk from the All-In Agency Summit to unpack a critical distinction: the difference between agency indigestion and starvation—two similar-looking profit problems with very different root causes. Marcel introduces a clear, actionable framework built around three core operational levers: […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
How to Downsize Your Agency, with Carson Pierce — Ep.176
About this Episode In this episode, Marcel and Carson dive into the uncomfortable but necessary topic on every agency owner’s mind right now—how to navigate uncertainty when your pipeline is shaky, cash feels tight, and decisions get harder by the day. They share real talk from their own experience trimming $7K in monthly expenses, the […]
Financial Planning for Agency Owners, with Jason Peck — Ep. 175
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Jason Peck, a Certified Financial Planner at EverWise Wealth Management, to dig into the nitty-gritty of personal finance for agency owners. Jason shares his unique journey from marketing and tech into financial planning, and what makes managing money different when […]
Building a Model for Your Agency, with Carson Pierce – Ep.174
About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our Head Consultant Carson Pierce to break down a simple yet powerful framework […]
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including building and successfully exiting a seven-figure agency—Mari-Liis shares her powerful five-step framework for proving […]
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on freelancers, offshore teams, and white-label partners to protect their margins, adapt to economic pressures, […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
The Process Behind Profit Management, with Kristen Kelly — Ep. 170
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
Visual Client Communication @ Building SaaS in an Agency, with Mikael Dia — Ep. 169
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather […]
Why Most Reporting Systems Fail, & What to Do Instead, with Ben Zittlau — Ep.168
About this Episode In this episode of the Agency Profit Podcast, Marcel and Ben dive deep into the challenges agencies face when managing data across multiple tools. They debunk the myth of a “source of truth” system, highlighting why rigid integrations and all-in-one solutions often fall short. Instead, they advocate for a modern data approach—extract, […]
Is White Label the Future of Agencies? With Manish Dudharejia — Ep. 167
About this Episode On this episode of the Agency Profit Podcast, Marcel sits down with Manish Dudharejia, founder of E2M Solutions, one of the leading white label agencies in the world. Manish shares his journey from starting in SEO nearly two decades ago to building a thriving white label business serving over 300 agencies globally. […]
