Blog
Insights on agency profitability, operations, and growth.
Breaking Down Earned Revenue to Drive Better Agency Decisions, with Ben Zittlau — Ep.166
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes his business partner and co-founder, Ben Zittlau, to unpack the hidden traps that service-based businesses often fall into when managing their profitability. They explore how relying too heavily on cash flow or revenue as indicators can lead to misguided decisions, like overestimating […]
First Principles Software Implementation in Your Agency, with Henrik Becker — Ep. 165
About this Episode Introducing this week’s Agency Profit Podcast, where we dive into the world of operational and CRM systems with the ever-insightful Henrik Becker, founder of RevHops. Henrik’s journey from agency life to coaching and implementing systems like EOS, HubSpot, and Salesforce has given him a unique perspective on what it takes to streamline […]
From Silos to Synergy: Building an Integrated Approach for your Agency, with Kristen Kelly — Ep. 164
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Kristen Kelly from the consulting team to tackle one of the biggest challenges agencies face today: breaking free from the “siloed agency” mindset. As agencies navigate rapid changes in client demands, pricing models, and workforce dynamics, the traditional, disconnected […]
Lesson From the Operations Trenches, with Ryan McNamara — Ep.163
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Ryan McNamara, an experienced operator and Head of Operations at Rise at Seven, a fast-growing international agency specializing in creative search-first strategies. Ryan shares his journey from launching a startup during the 2008 recession to navigating the complexities of agency […]
The Problem with Benchmarking and What to Do Instead — Ep. 162
About this Episode In this solo episode, Marcel tackles a big end-of-year question many agency owners face: Are we performing well? While it’s tempting to compare your agency to industry benchmarks like rates or revenue per FTE, Marcel explains why these absolute metrics are often misleading and rarely provide real answers. Instead, he highlights the […]
How to Prove Your Impact to Clients, with Chris Taylor — Ep.161
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Chris Taylor, founder of Actionable.co, to explore how agencies and consultants can drive lasting organizational change and prove the impact of their work. Chris shares insights on tackling the “data black hole” that often occurs between delivering a strategy and […]
Point of View: How the Agency Industry is Changing and What We’re Doing About It.
The Agency World is Changing... You started your agency because you loved your craft—and for a while, it just worked. But things have changed since you first started in the industry, especially these last few years… Margins are tighter. Clients demand more for less. Freelancers, offshore agencies and AI tools are redefining competition. Your team […]
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce –Ep.160
About this Episode In this episode of The Agency Profit Podcast, Marcel sits down with Carson Pierce, Parakeeto’s lead consultant, to tackle the evolving agency landscape and what 2025 might hold. Together, they dive into the realities of tighter margins, the impact of AI, and the rise of internal specialization as agencies adapt to a […]
Keys to Becoming a Profitable Creative, with Patrick O’Connell — Ep.159
About this Episode In this episode of the Agency Profit Podcast, Marcel dives into a rich conversation with Patrick O’Connell, aka The Profitable Designer. Together, they explore what it truly takes to build a profitable design or creative services business. Patrick shares insights from his journey running a design agency in Australia and helping hundreds […]
Why Managing Ops Data is so Damn Hard…, with Kristen Kelly –Ep. 158
About this Episode In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and […]
The Future of Agency Positioning, with Chris DuBois –Ep.157
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his […]
Why You’re Failing at Profitability Reporting — Ep.156
About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements […]
