Blog
Insights on agency profitability, operations, and growth.
Why Managing Ops Data is so Damn Hard…, with Kristen Kelly –Ep. 158
About this Episode In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and […]
The Future of Agency Positioning, with Chris DuBois –Ep.157
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his […]
Why You’re Failing at Profitability Reporting — Ep.156
About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements […]
How to Use Narrative Psychology in Service Design, with Kristian Aloma — Ep. 155
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting […]
20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce — Ep.154
About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson […]
The State of Selling Fractional CMO Services, with John Jantsch– Ep.153
About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over […]
How to Transition from Entrepreneur to CEO, with Jason Swenk — Ep.152
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep […]
Using Client Stories to Increase Retention, with Ian Garlic — Ep.151
About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Sales Philosophies to Help Boost your Agency, with Taylor Welch — Ep.149
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the […]
Getting Your EOS Scorecard Right, with Mark O’Donnell — Ep.148
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Mark O’Donnell, the visionary leader of EOS Worldwide. Mark delves into the intricacies of the Entrepreneurial Operating System (EOS), a framework many businesses, especially agencies, have implemented to streamline operations and achieve their goals. He highlights the importance of […]
Exit Planning Strategy, with David Tobin — Ep.147
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. […]
