Blog
Insights on agency profitability, operations, and growth.
Using Client Stories to Increase Retention, with Ian Garlic — Ep.151
About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Sales Philosophies to Help Boost your Agency, with Taylor Welch — Ep.149
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the […]
Getting Your EOS Scorecard Right, with Mark O’Donnell — Ep.148
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Mark O’Donnell, the visionary leader of EOS Worldwide. Mark delves into the intricacies of the Entrepreneurial Operating System (EOS), a framework many businesses, especially agencies, have implemented to streamline operations and achieve their goals. He highlights the importance of […]
Exit Planning Strategy, with David Tobin — Ep.147
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. […]
Independence By Design, with Ryan Tansom — Ep.146
About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, […]
How to Leverage M&A as a Growth Strategy for your Agency, with Matt Bodnar — Ep.145
About this Episode In this episode, Marcel sits down with Matt Bodnar, a “Forbes 30 Under 30” alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and […]
Building a Vibrant Agency Culture with Nicole Greer — Ep.144
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares […]
How to Identify the Right Leadership Style, with Audrey Joy Kwan — Ep. 143
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master’s Degree in […]
How to Design the Perfect Client Experience with Joey Tackett — Ep.142
About this Episode In this episode of the Agency Profit Podcast, Marcel and Joey explore how clear communication and exceptional client experience can transform agency success. Joey, with over 20 years of agency expertise, shares proven strategies to help owners captivate clients and elevate interactions. They stress the significance of architecting memorable client journeys that […]
When, Who, & How to Hire for Success, with Jamie Van Cuyk –Ep.141
About this Episode In today’s insightful episode of the Agency Profit Podcast, Marcel speaks with Jamie Van Cuyk, a seasoned expert in hiring and onboarding, to uncover the essentials of building a reliable and proficient team. Jamie, the founder and CEO of Growing Your Team, shares her extensive knowledge on strategically attracting and integrating talent […]
Revolutionizing Leadership Through Trauma Healing with Kelly Campbell — Ep.140
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our […]
