Blog
Insights on agency profitability, operations, and growth.
Independence By Design, with Ryan Tansom — Ep.146
About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, […]
How to Leverage M&A as a Growth Strategy for your Agency, with Matt Bodnar — Ep.145
About this Episode In this episode, Marcel sits down with Matt Bodnar, a “Forbes 30 Under 30” alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and […]
Building a Vibrant Agency Culture with Nicole Greer — Ep.144
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares […]
How to Identify the Right Leadership Style, with Audrey Joy Kwan — Ep. 143
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master’s Degree in […]
How to Design the Perfect Client Experience with Joey Tackett — Ep.142
About this Episode In this episode of the Agency Profit Podcast, Marcel and Joey explore how clear communication and exceptional client experience can transform agency success. Joey, with over 20 years of agency expertise, shares proven strategies to help owners captivate clients and elevate interactions. They stress the significance of architecting memorable client journeys that […]
When, Who, & How to Hire for Success, with Jamie Van Cuyk –Ep.141
About this Episode In today’s insightful episode of the Agency Profit Podcast, Marcel speaks with Jamie Van Cuyk, a seasoned expert in hiring and onboarding, to uncover the essentials of building a reliable and proficient team. Jamie, the founder and CEO of Growing Your Team, shares her extensive knowledge on strategically attracting and integrating talent […]
Revolutionizing Leadership Through Trauma Healing with Kelly Campbell — Ep.140
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our […]
How to Price, Deliver & Sell Performance-Based Retainers, with Chris Rudolph — Ep. 139
About this Episode In this episode of the Agency Profit Podcast, host Marcel Petitpas and guest Chris Rudolph, Founder @ The Freedom Agency Coach dive into the nitty-gritty of performance-based retainers for agency services. Chris, a seasoned business coach with a knack for helping agency owners grow their businesses without the hustle, shares his journey […]
Unlocking Profits with Recurring Services with Pete Everitt — Ep.138
About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from […]
Building Systems That Grow with Your Agency, with David Jenyns — Ep. 137
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas chats with David Jenyns, the brains behind the bestselling book SYSTEMology. They dive deep into the world of streamlining your business with killer systems. David shares insights from his journey, starting from the trenches of agency life to becoming a systemization […]
How to Build a 5 Million Dollar Agency, with Michael Wark — Ep. 136
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights […]
9 Financial Challenges Digital Agencies Face and How To Overcome Them
The financial challenges in the digital agency industry are dynamic and can be tough to navigate. Mindfully moving through these challenges with an informed financial understanding leads to strategic growth, sustainability, and triumph. In this guide, we’ll discuss nine critical financial management challenges that digital agencies face. This guide will equip you with practical solutions […]
