Blog
Insights on agency profitability, operations, and growth.
How to Price, Deliver & Sell Performance-Based Retainers, with Chris Rudolph — Ep. 139
About this Episode In this episode of the Agency Profit Podcast, host Marcel Petitpas and guest Chris Rudolph, Founder @ The Freedom Agency Coach dive into the nitty-gritty of performance-based retainers for agency services. Chris, a seasoned business coach with a knack for helping agency owners grow their businesses without the hustle, shares his journey […]
Unlocking Profits with Recurring Services with Pete Everitt — Ep.138
About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from […]
Building Systems That Grow with Your Agency, with David Jenyns — Ep. 137
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas chats with David Jenyns, the brains behind the bestselling book SYSTEMology. They dive deep into the world of streamlining your business with killer systems. David shares insights from his journey, starting from the trenches of agency life to becoming a systemization […]
How to Build a 5 Million Dollar Agency, with Michael Wark — Ep. 136
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights […]
9 Financial Challenges Digital Agencies Face and How To Overcome Them
The financial challenges in the digital agency industry are dynamic and can be tough to navigate. Mindfully moving through these challenges with an informed financial understanding leads to strategic growth, sustainability, and triumph. In this guide, we’ll discuss nine critical financial management challenges that digital agencies face. This guide will equip you with practical solutions […]
How to Increase Tax Efficiency in your Agency, with Craig Cody — Ep. 135
About this Episode In this latest episode of the Agency Profit Podcast, tax strategy expert Craig Cody sheds light on the critical importance of proactive tax planning for marketing agencies. Craig underscores the value of year-round strategic thinking, emphasizing the potential benefits of minimizing tax liabilities through proper documentation and aligning business expenses with tax-efficient […]
How to Create Process Without Killing Creativity, with Rob Sayles — Episode 134
About this Episode In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry. Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. […]
Mastering Utilization and Capacity Planning for Agency Profits — Ep. 133
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. […]
How to Level Up Your Leadership as an Agency Owner, with Karl Sakas – Episode 132
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an agency, emphasizing the importance of working smarter for increased earnings and effective leadership. The […]
How to Find Agency Success with 3rd Party Partnerships, with Tim Burke — Episode 131
About this Episode In this latest episode of the Agency Profit Podcast, Marcel and guest Tim Burke dive into the transformative journey of Conduit Digital, Tim’s agency that shifted gears from a broadcast media agency to serving other agencies. They tackle the ups and downs of scaling up, with Tim dishing out wisdom on hiring […]
The 3 Steps for Creating Clarity in Your Agency Operations, with Melissa Morris-Episode 130
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas engages in a insightful conversation with Melissa Morris, the brains behind Agency Authority. They dive into the nitty-gritty of how to level up your agency game and make it not just profitable but scalable too. Melissa underscores the critical role of […]
Insights Unleashed: Unveiling the Best Agency Reports of the Year
Introduction As we close out 2023, it felt like the right time to look back and review all of the industry reports published throughout the year. There are many to go through, with lots of insightful, but sometimes inconsistent findings. To save you a bit of time and reading, we thought it would be valuable […]
