How to Identify the Right Leadership Style, with Audrey Joy Kwan — Ep. 143

About this Episode

In this episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master’s Degree in Communications with a focus on Organizational Development, she leads AJK Consulting in its mission to foster diverse leadership in the agency sector.

Audrey delves into the common challenges new leaders face, particularly when they are promoted based on their individual achievements rather than their leadership capabilities. She stresses the importance of agency owners proactively equipping leaders with the necessary resources and training for success, highlighting the pitfalls of only responding to leadership shortcomings after issues have emerged. The discussion explores various leadership styles and strategic approaches that can strengthen leadership skills and enhance the performance of agencies in a fast-paced industry.

Hop into the episode below.

Points of Interest

• 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey. She shares her transition from law to marketing, leading to a significant career in agency leadership.
• 06:57 – 08:26 – Leadership Styles: Audrey discusses the selection of appropriate leadership styles for different agency scenarios, addressing common misconceptions.
• 10:24 – 12:33 – Practical Example: Audrey provides an example from event management to demonstrate how leadership styles are adapted based on team competencies.
• 14:51 – 16:00 – Leadership Framework: Discussion on a quadrant framework that helps identify appropriate leadership styles based on team member confidence and competence.
• 18:50 – 20:09 – Flexibility in Leadership: Emphasis on the importance of adapting leadership approaches to individual team member needs and project dynamics.
• 22:35 – 24:59 – Assessing Competence and Confidence: Audrey elaborates on methods for assessing team members’ skills and confidence to select the most effective leadership style.
• 226:28 – 27:50 – Do’s and Don’ts of Leadership Styles: Marcel and Audrey discuss best practices for implementing each leadership style to maximize effectiveness and team satisfaction.
• 29:46 – 31:33 – Directive Leadership in Depth: Detailed breakdown of how and when to employ directive leadership effectively within an agency setting.
• 31:33 – 33:57 – Coaching and Supporting Styles: Exploration of coaching and supporting leadership styles, including how to empower team members through these approaches.
• 36:00 – 37:23 – Identifying Leadership Missteps: Techniques for identifying when a chosen leadership style isn’t working and how to pivot effectively to support team success.
• 38:25 – 39:28 – Building Team Confidence: Strategies for boosting team confidence through gradual increases in responsibility, helping team members grow effectively into their roles

Show Notes

• Free Live Workshop:  https://audreyjoykwan.com/leadershipstyles 
• Connect with Audrey through her profile:
• • IG: https://www.instagram.com/audreyjoykwan/
  • LI: https://www.linkedin.com/in/kwanaudrey/
• Website: https://audreyjoykwan.com/
• Marcel’s episode in Audrey’s pod: https://audreyjoykwan.com/podcast-ep86/

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