Blog
Insights on agency profitability, operations, and growth.
How to Scale an Agency that Grows Without You, with Mandi Ellefson — Episode 129
About this Episode In the latest episode of the Agency Profit podcast, Mandi Ellefson, founder of Hands Off CEO and author of a new book, shares practical insights for small agency owners to overcome challenges and achieve profitability. Based on her own experience, Mandi addresses common issues like agencies struggling with day-to-day operations and reaching […]
Increasing Agency Profits with Customer Lifetime Value, with Robert Patin – Episode 128
About This Episode The Agency Profit podcast, hosted by Marcel Petitpas, delves into the intricacies of agency operations, making it a must-listen for agency owners and industry enthusiasts. In this episode, Marcel is joined by Robert Patin, a respected consultant, author, and founder of Creative Agency Success. They discuss the critical concept of Client Lifetime […]
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More Introduction How often are you having to deal with Project Budget overruns? No matter the size or scale of your agency, project budgets will always be a critical operational function to manage profitability and capacity. As your agency iterates on product and navigates […]
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, with Emily Hunkler – Episode 127
This week, Marcel is joined by COO at GoWP, Emily Hunkler, to discuss the art of hiring and the best practices for working with freelancers.
Your Agency’s Roadmap to Success: A Step-by-Step Guide to Building a Profitable Agency Model
If you’re an agency or executive, you’ve probably dealt with the struggle of trying to connect the dots between the operational metrics that guide your day to day, and the overall profitability of the business. It’s a story we hear all too often, the team is hitting all their targets for utilization and project profitability, […]
Growing your Agency Through Acquisition, with Chris Moore – Episode 126
Marcel and Chris Moore delve into acquiring marketing agencies and growth through acquisition, consulting for equity, plus recruiting staff.
How To Achieve Agency Growth & Revenue Generation
How To Grow Your Ad Agency In Size & Revenue | Parakeeto: Achieving growth and increasing revenue generation are key to the success of a digital agency. Use our guide to facilitate growth in all areas.
Transforming Agency Burden into an Asset, with Jason Swenk – Episode 125
Marcel is joined by Jason Swenk to discuss transforming agency burden into an asset, outlining how to scale an agency to 8 figures.
The Ultimate Guide to Understanding Agency Billable Rates – Ep. 124
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your rates should be – benchmarking them against what […]
Cost Variance Calculator
A totally free calculator to decipher your project's cost variance & the theory behind it.
How to Build Commercial Knowledge Within Your Agency, with Alfie Wenegieme – Episode 123
Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your advantage.
Mastering Client Retention: The Ultimate Guide for Agencies
Client retention is a fundamental aspect of a successful agency. Prioritizing long-term relationships with clients not only ensures sustainable growth but also boosts profitability, lowers costs, and fosters a positive brand reputation. Find tired and tested strategies for improving client retention in this blog post.
