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Insights on agency profitability, operations, and growth.
How to Increase Tax Efficiency in your Agency, with Craig Cody — Ep. 135
About this Episode In this latest episode of the Agency Profit Podcast, tax strategy expert Craig Cody sheds light on the critical importance of proactive tax planning for marketing agencies. Craig underscores the value of year-round strategic thinking, emphasizing the potential benefits of minimizing tax liabilities through proper documentation and aligning business expenses with tax-efficient […]
How to Create Process Without Killing Creativity, with Rob Sayles — Episode 134
About this Episode In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry. Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. […]
Mastering Utilization and Capacity Planning for Agency Profits — Ep. 133
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. […]
How to Level Up Your Leadership as an Agency Owner, with Karl Sakas – Episode 132
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an agency, emphasizing the importance of working smarter for increased earnings and effective leadership. The […]
How to Find Agency Success with 3rd Party Partnerships, with Tim Burke — Episode 131
About this Episode In this latest episode of the Agency Profit Podcast, Marcel and guest Tim Burke dive into the transformative journey of Conduit Digital, Tim’s agency that shifted gears from a broadcast media agency to serving other agencies. They tackle the ups and downs of scaling up, with Tim dishing out wisdom on hiring […]
The 3 Steps for Creating Clarity in Your Agency Operations, with Melissa Morris-Episode 130
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas engages in a insightful conversation with Melissa Morris, the brains behind Agency Authority. They dive into the nitty-gritty of how to level up your agency game and make it not just profitable but scalable too. Melissa underscores the critical role of […]
Insights Unleashed: Unveiling the Best Agency Reports of the Year
Introduction As we close out 2023, it felt like the right time to look back and review all of the industry reports published throughout the year. There are many to go through, with lots of insightful, but sometimes inconsistent findings. To save you a bit of time and reading, we thought it would be valuable […]
How to Scale an Agency that Grows Without You, with Mandi Ellefson — Episode 129
About this Episode In the latest episode of the Agency Profit podcast, Mandi Ellefson, founder of Hands Off CEO and author of a new book, shares practical insights for small agency owners to overcome challenges and achieve profitability. Based on her own experience, Mandi addresses common issues like agencies struggling with day-to-day operations and reaching […]
Increasing Agency Profits with Customer Lifetime Value, with Robert Patin – Episode 128
About This Episode The Agency Profit podcast, hosted by Marcel Petitpas, delves into the intricacies of agency operations, making it a must-listen for agency owners and industry enthusiasts. In this episode, Marcel is joined by Robert Patin, a respected consultant, author, and founder of Creative Agency Success. They discuss the critical concept of Client Lifetime […]
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More Introduction How often are you having to deal with Project Budget overruns? No matter the size or scale of your agency, project budgets will always be a critical operational function to manage profitability and capacity. As your agency iterates on product and navigates […]
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, with Emily Hunkler – Episode 127
This week, Marcel is joined by COO at GoWP, Emily Hunkler, to discuss the art of hiring and the best practices for working with freelancers.
Your Agency’s Roadmap to Success: A Step-by-Step Guide to Building a Profitable Agency Model
If you’re an agency or executive, you’ve probably dealt with the struggle of trying to connect the dots between the operational metrics that guide your day to day, and the overall profitability of the business. It’s a story we hear all too often, the team is hitting all their targets for utilization and project profitability, […]
