Blog
Insights on agency profitability, operations, and growth.
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including building and successfully exiting a seven-figure agency—Mari-Liis shares her powerful five-step framework for proving […]
Visual Client Communication @ Building SaaS in an Agency, with Mikael Dia — Ep. 169
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather […]
How to Prove Your Impact to Clients, with Chris Taylor — Ep.161
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Chris Taylor, founder of Actionable.co, to explore how agencies and consultants can drive lasting organizational change and prove the impact of their work. Chris shares insights on tackling the “data black hole” that often occurs between delivering a strategy and […]
20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce — Ep.154
About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson […]
Using Client Stories to Increase Retention, with Ian Garlic — Ep.151
About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract […]
How to Design the Perfect Client Experience with Joey Tackett — Ep.142
About this Episode In this episode of the Agency Profit Podcast, Marcel and Joey explore how clear communication and exceptional client experience can transform agency success. Joey, with over 20 years of agency expertise, shares proven strategies to help owners captivate clients and elevate interactions. They stress the significance of architecting memorable client journeys that […]
Mastering Client Retention: The Ultimate Guide for Agencies
Client retention is a fundamental aspect of a successful agency. Prioritizing long-term relationships with clients not only ensures sustainable growth but also boosts profitability, lowers costs, and fosters a positive brand reputation. Find tired and tested strategies for improving client retention in this blog post.
Selling Client Education and Credentialling, with Darian Kovacs – Episode 117
Darian Kovacs of Jelly Marketing discusses selling client education, plus recruiting diverse staff with diverse voices and perspectives.
Strategies for Profitability and Client Satisfaction, with Ashley Carroll – Episode 114
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
The Art and Science of Account Management, with Peter Levitan – Episode 111
This week, Marcel discusses both the art and the science behind account management with dotcom boom stalwart, Peter Levitan.
How Account Managers are The Key to Growing Client Relationships, with Jennifer Plant – Episode 107
Jennifer Plant joins Marcel to define the role of an agency account manager when growing an existing client business.
How to Create More Profitable and Less Risky Client Relationships, with Sharon Toerek – Episode 102
This week, Sharon Toerek joins Marcel to discuss how to create more profitable and less risky relationships via client contract negotiations.
