Blog
Insights on agency profitability, operations, and growth.
PM/AM Time in Pricing, with Carson Pierce — Ep. 216
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated […]
Productized Services vs. Custom Work: Which One is Better? with Kristen Kelly — Ep. 208
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
How to Build a More Profitable Retainer Model for Your Agency, with Carson Pierce — Ep.198
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]
The Most Common Agency Pricing Mistakes, with Kristen Kelly –Ep. 192
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by agency operations expert Kristen Kelly to break down one of the most misunderstood and impactful levers in agency profitability—pricing. Together, they uncover the six most common pricing mistakes agencies make, from “vibe-based” guesswork and undercharging, to choosing the […]
Driving Agency Profitability Through Smarter Contracting, with Tiffany Kemp –Ep.181
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
Pricing & Scoping for Agencies – Ep. 180
About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk […]
How to Use Narrative Psychology in Service Design, with Kristian Aloma — Ep. 155
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting […]
How to Price, Deliver & Sell Performance-Based Retainers, with Chris Rudolph — Ep. 139
About this Episode In this episode of the Agency Profit Podcast, host Marcel Petitpas and guest Chris Rudolph, Founder @ The Freedom Agency Coach dive into the nitty-gritty of performance-based retainers for agency services. Chris, a seasoned business coach with a knack for helping agency owners grow their businesses without the hustle, shares his journey […]
Unlocking Profits with Recurring Services with Pete Everitt — Ep.138
About this Episode Marcel Petitpas catches up with Pete Everitt, a multi-agency owner, a coach known for helping agency owners grow their businesses through recurring revenue models and the Co-Founder of SEOHive. They reminisce about their last meeting and marvel at how swiftly time flies in the dynamic agency industry. Pete shares his journey from […]
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More
An Insider’s Guide to Project Budgeting: The Essentials, Best Practices, and More Introduction How often are you having to deal with Project Budget overruns? No matter the size or scale of your agency, project budgets will always be a critical operational function to manage profitability and capacity. As your agency iterates on product and navigates […]
The Ultimate Guide to Understanding Agency Billable Rates – Ep. 124
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your rates should be – benchmarking them against what […]
