Blog
Insights on agency profitability, operations, and growth.
What’s Your Core Selling Identity? with Mark Drager — Ep.199
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]
Operationalizing and De-Risking Positioning, with Mike Grinberg–Ep.195
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
The Future of Agency Positioning, with Chris DuBois –Ep.157
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his […]
The State of Selling Fractional CMO Services, with John Jantsch– Ep.153
About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Sales Philosophies to Help Boost your Agency, with Taylor Welch — Ep.149
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the […]
How Focusing on Your Niche can Transform Your Agency, with Paul Bellows – Episode 116
President and co-founder of Yellow Pencil, Paul Bellows chats to Marcel about building a niche agency and how transformative it can be.
How to Improve Your Inbound Strategy, with Nigel Thomas – Episode 113
Alpha Inbound's Nigel Thomas charts how to improve your inbound strategy, alongside the realities of being at such a big growth stage.
How to Attract and Acquire More Clients for Your Agency, with Brent Weaver – Episode 110
This week, Marcel talks with the Founder and CEO of uGurus, Brent Weaver, about how to get more clients – and more freedom in the process.
How to Make More Money by Optimizing your Website, with Ryan Thrash – Episode 106
Co-founder/CEO of MODX, Ryan Thrash, outlines what makes a good website – which, ultimately, is what’s best for your customers.
How To Utilize Content Marketing to Maximize Your Lead Conversion for Agencies?
Looking to maximize lead generation? Let’s help you find the right content marketing tactics for it. Around 72% of digital marketing experts rely on content marketing to educate their target audiences. However, using content marketing to generate leads doesn’t come easy—it requires a proper strategy. But content marketing comes in many shapes and sizes. So, […]
