Blog
Insights on agency profitability, operations, and growth.
How to Build an Anti-Fragile Agency, with Brent Weaver — Ep. 219
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Brent Weaver, founder of UGURUS and now CEO of E2M Solutions, to unpack a timely idea for agency owners staring down constant disruption, how to build a business that gets stronger when things change. Brent shares his journey from selling […]
Optimizing Annual Planning for Agency Growth, with Kristen Kelly — Ep.204
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by operations strategist Kristen Kelly to demystify annual and quarterly planning so it actually moves the business forward. Drawing on real client patterns and Parakeeto’s own cadence, they walk through a practical sequence—set a clear mission, anchor goals to measurable targets […]
Insights from Europe on Global Competition, Talent, and AI, with Carson Pierce — Ep.194
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined Parakeeto’s Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore […]
Recurring Revenue, More Freedom: Navigating the SaaS Trap for Agencies, with Stephen Neville –Ep. 191
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Stephen Neville, CEO of BugHerd, to unpack the fantasy many agency owners entertain: trading their service-based business model for the greener grass of software. Drawing from Stephen’s journey from running a digital agency to scaling a SaaS product, they explore […]
Going from Solo Consultant to Firm Builder, with Michael Zipursky — Ep. 189
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Michael Zipursky—founder of Consulting Success and a leading voice in the world of consulting—to explore how solo consultants can scale their businesses without losing their freedom or profitability. They unpack the key differences between staying lean as a high-earning “super […]
How to Downsize Your Agency, with Carson Pierce — Ep.176
About this Episode In this episode, Marcel and Carson dive into the uncomfortable but necessary topic on every agency owner’s mind right now—how to navigate uncertainty when your pipeline is shaky, cash feels tight, and decisions get harder by the day. They share real talk from their own experience trimming $7K in monthly expenses, the […]
Is White Label the Future of Agencies? With Manish Dudharejia — Ep. 167
About this Episode On this episode of the Agency Profit Podcast, Marcel sits down with Manish Dudharejia, founder of E2M Solutions, one of the leading white label agencies in the world. Manish shares his journey from starting in SEO nearly two decades ago to building a thriving white label business serving over 300 agencies globally. […]
Point of View: How the Agency Industry is Changing and What We’re Doing About It.
The Agency World is Changing... You started your agency because you loved your craft—and for a while, it just worked. But things have changed since you first started in the industry, especially these last few years… Margins are tighter. Clients demand more for less. Freelancers, offshore agencies and AI tools are redefining competition. Your team […]
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce –Ep.160
About this Episode In this episode of The Agency Profit Podcast, Marcel sits down with Carson Pierce, Parakeeto’s lead consultant, to tackle the evolving agency landscape and what 2025 might hold. Together, they dive into the realities of tighter margins, the impact of AI, and the rise of internal specialization as agencies adapt to a […]
Building Systems That Grow with Your Agency, with David Jenyns — Ep. 137
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas chats with David Jenyns, the brains behind the bestselling book SYSTEMology. They dive deep into the world of streamlining your business with killer systems. David shares insights from his journey, starting from the trenches of agency life to becoming a systemization […]
How to Build a 5 Million Dollar Agency, with Michael Wark — Ep. 136
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of agency finance with Michael Wark, a seasoned expert from the financial services sector specializing in helping agencies enhance their profitability, cash flow, and business valuation. Michael brings over 19 years of experience to the table, sharing insights […]
How to Find Agency Success with 3rd Party Partnerships, with Tim Burke — Episode 131
About this Episode In this latest episode of the Agency Profit Podcast, Marcel and guest Tim Burke dive into the transformative journey of Conduit Digital, Tim’s agency that shifted gears from a broadcast media agency to serving other agencies. They tackle the ups and downs of scaling up, with Tim dishing out wisdom on hiring […]
