Fireside Chat on Agency Growth & Profitability with Chris Johnson – Episode 13
About This Episode:
In this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to choose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more.
About Chris Johnson:
Chris Johnson is a Web Agency Coach in Canada and the founder ofUpscale Method. His Agency helped his clients earn $160M+ in revenue over 12 years. Today he helps other web agencies in his agency coaching program where he teaches them how to scale their revenues quickly and land more high ticket clients.
Follow Chris Online:
- Website:https://upscalemethod.com/
- LinkedIn: linkedin.com/in/chrisjohnsonmarketing
- Facebook Group:https://www.facebook.com/groups/257690278442113/
- Email: chris@upscalemethod.com
Check your inbox for your free template!
Marcel Petitpas
CEO & Co-Founder
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could help agencies create and predictable and stable environment, so they can produce their best work and live a more balanced life.
Written by
Parakeeto
Free Resource
Get the Agency Profitability Toolkit
Free tools, templates, and training videos to measure the right metrics and improve your profitability.
Free Consultation
Ready to Improve Your Agency's Profitability?
Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
Free Consultation
Related Posts
The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel — Ep. 193
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by serial entrepreneur and leadership expert James P. Friel to explore one of the most overlooked levers in agency growth: building high-performing teams through better leadership. Drawing from his background in corporate strategy and years of advising founders, James breaks down […]
How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
Optimizing Annual Planning for Agency Growth, with Kristen Kelly — Ep.204
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by operations strategist Kristen Kelly to demystify annual and quarterly planning so it actually moves the business forward. Drawing on real client patterns and Parakeeto’s own cadence, they walk through a practical sequence—set a clear mission, anchor goals to measurable targets […]
How Parakeeto Helps Agencies Improve Profitability, with Kristen Kelly — Ep. 182
About this Episode If you’re an agency owner, ops lead, or finance leader, you’ve likely asked yourself: Are we actually making money on our projects? What does good profitability even look like? And why does it feel so hard to measure and improve our margins? That’s exactly the problem Parakeeto was built to solve. In […]
Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
How to Build an Anti-Fragile Agency, with Brent Weaver — Ep. 219
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Brent Weaver, founder of UGURUS and now CEO of E2M Solutions, to unpack a timely idea for agency owners staring down constant disruption, how to build a business that gets stronger when things change. Brent shares his journey from selling […]
How to Build a More Profitable Retainer Model for Your Agency, with Carson Pierce — Ep.198
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]
Proper Revenue Recognition for Agencies, with Rich Brett — Ep.185
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying […]
Set Up to Fail, Even with Perfect Projects – Real Client Case Study, with Kristen Kelly — Ep. 212
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will feel very familiar to any agency running on a small core team plus a big bench of contractors. Together, they walk through a video-heavy, just-under-$2M agency that looked […]