Parakeeto

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Insights on agency profitability, operations, and growth.

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Podcast

Leveraging Rest to Amplify Agency Profitability, with Alyson Caffrey – Episode 115

Founder of Operations Agency, Ashley Carroll, joins us this week to discuss how leveraging rest and recruiting staff is key to profitability.

June 14, 2023
Podcast

A Comprehensive Guide to Staffing Your Agency

How to build an agency staffing plan: analyzing past projects, forecasting capacity, and closing the gap between an overloaded delivery team and finance.

June 5, 2023
Podcast

Strategies for Profitability and Client Satisfaction, with Ashley Carroll – Episode 114

Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.

May 31, 2023

Boosting Accuracy and Compliance: Solving Time Tracking Woes in Agencies

The time-tracking problems that affect nearly every agency — missing data, inaccurate data and poor timesheet compliance — and what to do about each.

May 30, 2023
Podcast

How to Improve Your Inbound Strategy, with Nigel Thomas – Episode 113

Alpha Inbound's Nigel Thomas charts how to improve your inbound strategy, alongside the realities of being at such a big growth stage.

May 17, 2023

From Inefficiencies to Excellence: The Power of Process Improvement

What process improvement is, why it matters for operational efficiency, and the approaches you can use to put it to work in your agency.

May 12, 2023

Utilization Rate Calculator

You’ve found your way to this blog post, but this isn’t the first time you’ve googled how to calculate your team’s utilization rate. And you wouldn’t be here if it was crystal clear for you already, would you? Below you’ll find the embedded calculator that keeps the utilization formula simple. It’s a way for you […]

May 4, 2023
Podcast

Leveraging Processes for Profit, with Dean Soto – Episode 112

This week, Marcel chats with Dean Soto, about how to improve profits by leveraging your processes, thus growing and scaling your business

May 3, 2023

Unlocking Your Team’s Potential: The Ultimate Guide to Workload Management

In this article, we'll teach you how to become a workload management wizard. We'll be exploring essential strategies like prioritization techniques, time management hacks, delegation and outsourcing tips, and the best workload management software and tools. Plus, we'll show you how to create a killer workload management plan and how to stick to it like glue.

May 1, 2023
Podcast

The Art and Science of Account Management, with Peter Levitan – Episode 111

This week, Marcel discusses both the art and the science behind account management with dotcom boom stalwart, Peter Levitan.

April 19, 2023
Podcast

How to Attract and Acquire More Clients for Your Agency, with Brent Weaver – Episode 110

This week, Marcel talks with the Founder and CEO of uGurus, Brent Weaver, about how to get more clients – and more freedom in the process.

April 5, 2023

Why Agency Gross Income is the Key to Measuring Your Agency’s Real Income

In this article, we’re going to talk about why “Agency Gross Income” (AGI) is a better way to measure a service-based business’s success than just looking at their revenue. Basically, AGI takes into account all the expenses that the business has to pay in order to deliver their services, whereas revenue only looks at how […]

March 29, 2023