Blog
Insights on agency profitability, operations, and growth.
Digital Marketing Agency Profit Margin: 3 Tips to Improve It
Whether you’re selling websites, marketing campaigns, consulting, or anything else in the digital services space, there is one thing everyone MUST be keeping tabs on… that’s ensuring your business is successful and sustainable. That’s right, folks, we’re talking profit margins. Apologies. Of course you already know the importance of profit margins – you’re an agency […]
How to Hire your First Assistant and Reclaim your Time, with Amanda Hamilton – Episode 94
This week, Marcel chats with Amanda Hamilton of Hamilton Raye. She outlines how to hire an assistant, thus helping you buy back your time!
Marketing Agency Valuation Calculator
ㅤ Let me guess… You’re here because you want to know the valuation of your agency! There are many reasons as to why you should have this information to hand. Let us count the ways… However, in actuality, it doesn’t really matter why you want to do it – let’s just figure out how to […]
8 Vital Agency Metrics & KPIs to Improve Profitability
Read this complete guide on the 8 most important agency metrics and KPIs your agency should be tracking to help improve profitability.
The Strategy Behind Defining your Reputation as an Employer, with Bryan Adams – Episode 93
This week, Marcel chats with Bryan Adams, as they delve into the strategy behind defining your reputation as an employer.
How to Extract Yourself from Running an Agency, with Brad Smith – Episode 92
This week, Brad Smith of Wordable fame is on hand to discuss how to extract yourself from running an agency.
The 5 Exits to Help Scale Your Agency, with Mandi Ellefson – Episode 91
This week, founder of Hands Off CEO and creator of Scale to Freedom, Mandi Ellefson, discusses how to scale your marketing agency.
How to Build a Productized Service Business to Sell, with Tyler Gillespie – Episode 90
Tyler Gillespie of Productized.Services outlines how best to build a productized service business with the intention of selling it.
How to Develop a Strategic Plan to Grow Your Agency, with Jon Morris – Episode 89
In this episode of APP, Jon Morris of Ramsay Innovations joins Marcel to outline how you can develop a Strategic Plan to grow your agency.
How to Increase Your Profit While Working Less Hours, with Mike Moll – Episode 88
In this episode of APP, Mike Moll of Market Me joins Marcel to outline how you can increase your profit while working fewer hours.
Improving Client Retention, with Shaun Clark – Episode 87
In this episode of APP, co-founder and CEO of HighLevel, Shaun Clark, discusses client retention and automation to increase profitability
How to Build an Agency for Financial Freedom, with Pia Silva – Episode 86
In this episode of APP, Pia Silva of the No BS Agency Podcast joins Marcel to outline how to build an agency for financial freedom.