Parakeeto

Blog

Insights on agency profitability, operations, and growth.

Showing 1 12 of 13 posts
Podcast

The “Second Bite” Exit Strategy, with Todd Taskey — Ep. 211

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by M&A expert and Tower Partners principal Todd Taskey to unpack how agency owners can use mergers and acquisitions as a strategic evolution of their business rather than a final exit. Drawing on two decades of deals in the digital marketing […]

December 10, 2025
Podcast

How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]

September 18, 2024
Podcast

Exit Planning Strategy, with David Tobin — Ep.147

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. […]

August 7, 2024
Podcast

Independence By Design, with Ryan Tansom — Ep.146

About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, […]

July 24, 2024
Podcast

How to Leverage M&A as a Growth Strategy for your Agency, with Matt Bodnar — Ep.145

About this Episode In this episode, Marcel sits down with Matt Bodnar, a “Forbes 30 Under 30” alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and […]

July 10, 2024
Podcast

Growing your Agency Through Acquisition, with Chris Moore – Episode 126

Marcel and Chris Moore delve into acquiring marketing agencies and growth through acquisition, consulting for equity, plus recruiting staff.

October 18, 2023
Tools

Marketing Agency Valuation Calculator

ㅤ Let me guess… You’re here because you want to know the valuation of your agency! There are many reasons as to why you should have this information to hand. Let us count the ways… However, in actuality, it doesn’t really matter why you want to do it – let’s just figure out how to […]

August 23, 2022
Podcast

The 5 Exits to Help Scale Your Agency, with Mandi Ellefson – Episode 91

This week, founder of Hands Off CEO and creator of Scale to Freedom, Mandi Ellefson, discusses how to scale your marketing agency.

July 13, 2022
Podcast

How to Build a Productized Service Business to Sell, with Tyler Gillespie – Episode 90

Tyler Gillespie of Productized.Services outlines how best to build a productized service business with the intention of selling it.

June 29, 2022
Podcast

The 6 P’s to Maximize Agency Valuation, with Michelle Seiler Tucker – Episode 63.

Michelle Seiler Tucker, of Seiler Tucker Incorporated, discusses increasing agency valuation by always having an exit strategy.

June 16, 2021
Podcast

From Start to 7 Figure Acquisition in Under 3 Years, with Andy Cabasso – Episode 37

Andy Cabasso charts how his digital marketing agency was acquired for 7 figures in under 3 years, and what his acquisition experience entailed #APP

July 8, 2020
Podcast

How to Maximize your Agency’s Value in an Acquisition with John Garuti – Episode 23

In this episode, Justin Gignac from Working Not Working stops by to share his incredible story. From working at some of the most reputable agencies in the world, to selling cubes of trash on the streets of New York City and eventually creating a community that connects the worlds best creatives to brands and agencies around the world. We get into why agency employees are overworked, the changing landscape of agency talent & recruiting and the power of connecting creatives together to discuss the dark side of the creative industry.

December 11, 2019