Blog
Insights on agency profitability, operations, and growth.
The “Second Bite” Exit Strategy, with Todd Taskey — Ep. 211
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by M&A expert and Tower Partners principal Todd Taskey to unpack how agency owners can use mergers and acquisitions as a strategic evolution of their business rather than a final exit. Drawing on two decades of deals in the digital marketing […]
How Positioning & Go To Market Impacts Agency Valuation, with Shiv Narayanan — Ep.150
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition […]
Exit Planning Strategy, with David Tobin — Ep.147
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas hosts David Tobin, an expert in mergers and acquisitions, to discuss strategies for a successful business exit. David shares his journey from starting a business in college to founding TobinLeff, a firm that specializes in helping business owners maximize their exit value. […]
Independence By Design, with Ryan Tansom — Ep.146
About this Episode In this episode of the Agency Profit Podcast, Marcel interviews Ryan Tansom, founder of Independence by Design, to explore the concept of business ownership and the importance of aligning business goals with personal freedom. They discuss the common pitfalls entrepreneurs face when they prioritize revenue and growth metrics over actual lifestyle outcomes, […]
How to Leverage M&A as a Growth Strategy for your Agency, with Matt Bodnar — Ep.145
About this Episode In this episode, Marcel sits down with Matt Bodnar, a “Forbes 30 Under 30” alum and Founding & Managing Partner at Eidolon Capital, to dive into the world of mergers and acquisitions in the agency space. Matt, a seasoned entrepreneur and investor, shares his expertise on growing businesses through strategic acquisitions and […]
Growing your Agency Through Acquisition, with Chris Moore – Episode 126
Marcel and Chris Moore delve into acquiring marketing agencies and growth through acquisition, consulting for equity, plus recruiting staff.
Marketing Agency Valuation Calculator
ㅤ Let me guess… You’re here because you want to know the valuation of your agency! There are many reasons as to why you should have this information to hand. Let us count the ways… However, in actuality, it doesn’t really matter why you want to do it – let’s just figure out how to […]
The 5 Exits to Help Scale Your Agency, with Mandi Ellefson – Episode 91
This week, founder of Hands Off CEO and creator of Scale to Freedom, Mandi Ellefson, discusses how to scale your marketing agency.
How to Build a Productized Service Business to Sell, with Tyler Gillespie – Episode 90
Tyler Gillespie of Productized.Services outlines how best to build a productized service business with the intention of selling it.
The 6 P’s to Maximize Agency Valuation, with Michelle Seiler Tucker – Episode 63.
Michelle Seiler Tucker, of Seiler Tucker Incorporated, discusses increasing agency valuation by always having an exit strategy.
From Start to 7 Figure Acquisition in Under 3 Years, with Andy Cabasso – Episode 37
Andy Cabasso charts how his digital marketing agency was acquired for 7 figures in under 3 years, and what his acquisition experience entailed #APP
How to Maximize your Agency’s Value in an Acquisition with John Garuti – Episode 23
In this episode, Justin Gignac from Working Not Working stops by to share his incredible story. From working at some of the most reputable agencies in the world, to selling cubes of trash on the streets of New York City and eventually creating a community that connects the worlds best creatives to brands and agencies around the world. We get into why agency employees are overworked, the changing landscape of agency talent & recruiting and the power of connecting creatives together to discuss the dark side of the creative industry.












