Blog
Insights on agency profitability, operations, and growth.
Implications of Agency Founder Bottlenecks and How to Fix Them, with Kristen Kelly — Ep. 220
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly for a reflective conversation about a major shift in how Parakeeto thinks about profitability and why it matters. Rather than treating profit as the end goal, Marcel unpacks why it is really the thing that enables agency […]
How to Improve Your Co-Founder Relationships, with Dr. Matthew Jones — Ep. 207
About this Episode In this Agency Profit Podcast episode, Marcel sits down with Dr. Matthew Jones, clinical psychologist, founder of Co-Founder Clarity, and author of The Cofounder Effect, to unpack why co-founder relationships are uniquely complex and how to manage them with both an operational and interpersonal lens. They explore the biggest red flag—recurring disagreements […]
Achieving More Freedom as a Creative, with Matt Essam — Ep. 197
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Matt Essam, founder of The Creative Life and bestselling author of Create and Prosper, to unpack how top-level creatives can build businesses that actually serve their lives rather than drain them. Drawing from his own journey from agency work to […]
The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel — Ep. 193
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by serial entrepreneur and leadership expert James P. Friel to explore one of the most overlooked levers in agency growth: building high-performing teams through better leadership. Drawing from his background in corporate strategy and years of advising founders, James breaks down […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
How to Transition from Entrepreneur to CEO, with Jason Swenk — Ep.152
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep […]
Revolutionizing Leadership Through Trauma Healing with Kelly Campbell — Ep.140
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our […]
Why Your Agency Should Always be Hiring, with Megan Kuethen – Episode 78
Expert on hiring, operations, and leadership – Queen Of Ops founder Megan Kuethen – outlines why your agency should always be hiring.
How to Transition from Agency Craftsman to Business Leader, with Chris Bantock – Episode 76.
In Episode 76, Chris Bantock of Agency Local outlines how to transition from an agency craftsman to a notable business leader.
Buying Back Your Time Using Virtual Assistants, with Nathan Hirsch – Episode 57.
Episode 57 sees Nathan Hirsch, co-founder of OutsourceScool.com, discuss the merits and ease of hiring Virtual Assistants and Freelancers.
Running an 8 Figure Agency in 5 Hours per Week, with Chris Evans – Episode 49.
In Ep.49, co-founder of Traffic and Funnels, Chris Evans, tackles how to run an 8 figure agency in as little as 5 hours per week
Transitioning from Creative to Agency Owner, with Jeremy Jackson – Episode 41.
Episode 41 sees Shift Lab's Jeremy Jackson discuss how he found transitioning from being a creative to being an agency owner.
