How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume – Episode 17
About This Episode:
In this episode, Robby Berthume from Bull and Beardstops by to share his expertise on using agency directories to drive new business for creative agencies. He shares his perspective from running an agency collective and facilitating the matchmaking process for large brands and takes us inside the mind of the brand as they search for their next agency.
About Robby:
Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue.
Since 2013, He’s been the CEO ofBull Beard, an agency collective that helps large brands get vouched and vetted talent for their products.
They recently launchedAgency Match, which connects brands with vetted and vouched-for specialized agencies, shortcutting the shortlist and breaking down the barriers and brinkmanship.
He’s been featured in Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., HuffPost, Mashable and just about every where else.
Follow Robby Online:
- Website:[CLICK HERE]
- Agency Match:[CLICK HERE]
- LinkedIn:[CLICK HERE]
Check your inbox for your free template!
Marcel Petitpas
CEO & Co-Founder
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could help agencies create and predictable and stable environment, so they can produce their best work and live a more balanced life.
Written by
Parakeeto
Free Resource
Free tools, templates, and training videos to measure the right metrics and improve your profitability.
Free Consultation
Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
Free Consultation
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye […]
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s own Kristen Kelly to tackle the often misunderstood and overly complex topic of forecasting in service businesses. They break down the difference between bottom-up and top-down forecasting, explaining how each serves a different purpose, from granular project planning to […]
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly to unpack one of the most persistent friction points inside service businesses: the handoff between sales and delivery. Drawing on her experience working with agencies of all sizes, Kristen breaks down the all too familiar pattern […]
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Simo Lemhandez, founder and CEO of Folk CRM, to explore how AI is reshaping go-to-market strategy for small consulting firms and agencies. Together, they unpack how social selling, account-based marketing, and personalization are converging to redefine sales for SMBs, […]
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with long-time Parakeeto consultant Carson Pierce to pull back the curtain on a real (anonymized) client assessment and show exactly how agencies can diagnose stubborn profit issues. Drawing on insights from 100+ assessments, Carson walks through the step-by-step process—starting with a […]