Blog
Insights on agency profitability, operations, and growth.
Implications of Agency Founder Bottlenecks and How to Fix Them, with Kristen Kelly — Ep. 220
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly for a reflective conversation about a major shift in how Parakeeto thinks about profitability and why it matters. Rather than treating profit as the end goal, Marcel unpacks why it is really the thing that enables agency […]
How to Improve Your Co-Founder Relationships, with Dr. Matthew Jones — Ep. 207
About this Episode In this Agency Profit Podcast episode, Marcel sits down with Dr. Matthew Jones, clinical psychologist, founder of Co-Founder Clarity, and author of The Cofounder Effect, to unpack why co-founder relationships are uniquely complex and how to manage them with both an operational and interpersonal lens. They explore the biggest red flag—recurring disagreements […]
Achieving More Freedom as a Creative, with Matt Essam — Ep. 197
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Matt Essam, founder of The Creative Life and bestselling author of Create and Prosper, to unpack how top-level creatives can build businesses that actually serve their lives rather than drain them. Drawing from his own journey from agency work to […]
The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel — Ep. 193
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by serial entrepreneur and leadership expert James P. Friel to explore one of the most overlooked levers in agency growth: building high-performing teams through better leadership. Drawing from his background in corporate strategy and years of advising founders, James breaks down […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
How to Transition from Entrepreneur to CEO, with Jason Swenk — Ep.152
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep […]
Building a Vibrant Agency Culture with Nicole Greer — Ep.144
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas welcomes Nicole Greer, the founder and CEO of Build a Vibrant CultureTM. With over 20 years of experience, Nicole has helped organizations, from major brands like State Farm and The Ohio State University to small businesses, cultivate thriving company cultures. She shares […]
How to Identify the Right Leadership Style, with Audrey Joy Kwan — Ep. 143
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes leadership coach Audrey Joy Kwan, a seasoned strategist and leadership coach. With a background in scaling agencies from fledgling start-ups to bustling organizations, Audrey shares invaluable insights into the evolution of leadership roles within these dynamic environments. Holding a Master’s Degree in […]
When, Who, & How to Hire for Success, with Jamie Van Cuyk –Ep.141
About this Episode In today’s insightful episode of the Agency Profit Podcast, Marcel speaks with Jamie Van Cuyk, a seasoned expert in hiring and onboarding, to uncover the essentials of building a reliable and proficient team. Jamie, the founder and CEO of Growing Your Team, shares her extensive knowledge on strategically attracting and integrating talent […]
Revolutionizing Leadership Through Trauma Healing with Kelly Campbell — Ep.140
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas explores a topic rarely touched upon in typical business discussions—trauma and its profound impact on leadership. Joined by Kelly Campbell, a Trauma-Informed Leadership Coach and author of the newly released book “Heal to Lead,” they delve into how unresolved trauma shapes our […]
How to Level Up Your Leadership as an Agency Owner, with Karl Sakas – Episode 132
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an agency, emphasizing the importance of working smarter for increased earnings and effective leadership. The […]
Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, with Emily Hunkler – Episode 127
This week, Marcel is joined by COO at GoWP, Emily Hunkler, to discuss the art of hiring and the best practices for working with freelancers.
