The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu – Episode 18
About This Episode:
In this episode, Dev Basu from Powered By Search and Million Dollar Search stops by to share the 9 systems every agency needs to grow and scale that he developed growing Powered by Search to one of the fastest growing digital agencies in Canada. We get into everything from lead generation to sales, operations, positioning and more. You won’t want to miss this episode!
About Dev:
Dev Basu is the founder of one of Canada’s fastest growing agencies –Powered By Search, he’s also the founder ofMillion Dollar Agencyand is a Professor at the Seneca College School of Marketing.
After growing powered by search to to multi 7 figure revenue he’s shifted his focus to helping other agencies move to and beyond the 7 figure mark and accelerate their growth.
He’s truly one of the best agency operators I’ve met through my years of working with agencies and one of the best teachers in the coaching space.
Follow Dev Online:
- Powered by Search:[CLICK HERE]
- Million Dollar Agency:[CLICK HERE]
- LinkedIn:[CLICK HERE]
- Twitter:[CLICK HERE]
Check your inbox for your free template!

Marcel Petitpas
CEO & Co-Founder
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could help agencies create and predictable and stable environment, so they can produce their best work and live a more balanced life.
Written by
Parakeeto
Free Resource
Get the Agency Profitability Toolkit
Free tools, templates, and training videos to measure the right metrics and improve your profitability.
Free Consultation
Ready to Improve Your Agency's Profitability?
Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
Free ConsultationRelated Posts

The Most Common Agency Pricing Mistakes, with Kristen Kelly –Ep. 192
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by agency operations expert Kristen Kelly to break down one of the most misunderstood and impactful levers in agency profitability—pricing. Together, they uncover the six most common pricing mistakes agencies make, from “vibe-based” guesswork and undercharging, to choosing the […]

The Hidden Cost of Utilization, with Carson Pierce — Ep. 196
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]

How to Increase Your Price, with Casey Brown — Ep.201
About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data […]

Operationalizing and De-Risking Positioning, with Mike Grinberg–Ep.195
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Mike Grinberg, founder of Proofpoint Marketing, to dig into one of the most misunderstood levers of agency success: positioning. Drawing on his experience helping boutique firms stand out against industry giants, Mike introduces a risk-based lens for positioning and shows […]

Accrual Accounting & Revenue Recognition for Agencies, with Carson Pierce — Ep.200
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]

How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring musician to agency owner to founder of a leading creative collaboration […]

The Definitive Guide to Improving Your Agency’s Cash Flow, with Carson Pierce — Ep. 210
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the most misunderstood topics in agency operations: the relationship between cash flow and profitability. Drawing on real client examples from both ends of the spectrum (profitable but starved for cash vs. unprofitable […]

The “Second Bite” Exit Strategy, with Todd Taskey — Ep. 211
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by M&A expert and Tower Partners principal Todd Taskey to unpack how agency owners can use mergers and acquisitions as a strategic evolution of their business rather than a final exit. Drawing on two decades of deals in the digital marketing […]

Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]


