Parakeeto

Blog

Insights on agency profitability, operations, and growth.

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Podcast

How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo – Episode 11

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.

May 22, 2019
Podcast

Lessons from Growing a 7 Figure Agency with Kim Barrett – Episode 10

In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.

April 3, 2019
Podcast

Building Your Agency to Sell vs Building to Own with Karl Sakas – Episode 9

In this podcast episode Karl Sakas shares differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle.

March 21, 2019
Podcast

How to Document Your Process so you can Scale Faster with Andrew Dymski – Episode 8

In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way.

March 6, 2019
Podcast

The 3 Pillars of a World Class Agency Strategy with Robert Craven – Episode 7

Robert Craven walks us through what he’s learned from helping agencies develop market-proof strategies that lead their companies to success.

February 20, 2019
Podcast

Transitioning from Agency to Saas Startup with Kyle Racki – Episode 6

In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.

February 6, 2019
Podcast

How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson – Episode 5

In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.

January 25, 2019
Podcast

Carl Smiths’ Biggest Lessons from a Lifetime of the #AgencyLife – Episode 4

Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could […]

December 10, 2018
Podcast

How to Double Your Profits and Half your Workload Through Agency Productization with Lee Goff – Episode 3

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.

November 28, 2018
Podcast

The Most Important Metrics for Agency Profitability with Jody Grunden – The Agency Profit Podcast – Episode 2

In this episode, we chat with Jody Grunden about the most important metrics you should be tracking in your agency to maximize profits.

November 1, 2018
Podcast

Double Your Agency’s Profits Through Great Positioning with Kelly Campbell – The Agency Profit Podcast – Episode 1

In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).

October 12, 2018
Financial Management

How to do Forecasting in a Digital Agency

This crash course on agency forecasting will give you the information you need to quickly build a forecast that can be reviewed as little as monthly, and still maintain high accuracy.

July 30, 2018