Parakeeto

Blog

Insights on agency profitability, operations, and growth.

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Podcast

How to Eliminate Scope Creep, Improve Profits and Get Paid Faster with Jason Swenk – Episode 22

In this episode, Jason Swenk joins us to share what he’s learned from building and selling his own agency - and now coaching hundreds of other agencies do the same. We dig into strategies for limiting scope creep, getting better at scoping and hitting budgets, how to improve cash flow and get paid faster and much more.

November 27, 2019
Podcast

Fireside Chat on Agency Growth, Positioning and New Business with Zach Hyder – Episode 21

In this episode Zach Hyder from ThinkDendro.com joins us to talk about how to prepare for a looming recession, how to position yourself, niching vs adding services, creating predictable pipeline, working with coaches & consultants, and more.

November 13, 2019
Podcast

Fireside Chat on The Agency Model, Freelancing and Feeling Less Alone as a creative with Justin Gignac – Episode 20

In this episode, Justin Gignac from Working Not Working stops by to share his incredible story. From working at some of the most reputable agencies in the world, to selling cubes of trash on the streets of New York City and eventually creating a community that connects the worlds best creatives to brands and agencies around the world. We get into why agency employees are overworked, the changing landscape of agency talent & recruiting and the power of connecting creatives together to discuss the dark side of the creative industry.

October 23, 2019
Podcast

Creating a Culture of Operational Excellence with Melanie Chandruang – Episode 19

In this episode, Melanie Chandruang from WeConsult joins us to discuss best practices for developing process in your agency and a culture that lends itself to adopting, developing and maintaining new processes. She also shares the most important processes for agencies to get in place to prepare for an exit.

October 9, 2019
Podcast

The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu – Episode 18

Dev Basu of Powered by Search on the nine systems every agency needs to grow — lead generation, sales, operations and positioning.

September 25, 2019
Podcast

How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume – Episode 17

Robby Berthume of Bull & Beard on using agency directories to win new business, and what brands are actually looking for when they go searching for an agency.

September 11, 2019
Podcast

The 3 Most Important Processes for Agency Success with Alyson Caffrey – Episode 16

Alyson Caffrey of Operations Agency on the three processes every agency should dial in first, and the symptoms that show your processes are failing.

August 28, 2019
Podcast

How to Find Talent in Unexpected Places with Chris Martinez – Episode 14

Chris Martinez of DUDE on finding affordable agency talent in unconventional places, building an offshore team, and going from 5 to 30 people in under a year.

July 31, 2019
Podcast

Fireside Chat on Agency Growth & Profitability with Chris Johnson – Episode 13

Chris Johnson of Upscale Method on choosing between adding services and niching down, building a sales strategy, and optimizing for profitability.

July 17, 2019
Podcast

How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly – Episode 12

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

June 26, 2019
Podcast

How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo – Episode 11

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.

May 22, 2019
Podcast

Lessons from Growing a 7 Figure Agency with Kim Barrett – Episode 10

In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.

April 3, 2019